We live in a very busy online world. Now that Covid-19 has been going on for over a year, spending time online has increased exponentially. Right now, being online is convenient and safe so we can reduce our risk of Covid-19. When folks go to purchase items online, they search for testimonials, opinions and reviews. … Read more
One of the greatest things about a new year is that it gives us a chance to reset and refresh. Now is a great time to update your social media, your website, and even your home workspace. The holidays are over so it’s time to get back to work. Here are some ideas to start off … Read more
If you want to be found locally, it’s important that you set up a Google My Business page. It’s an easy-to-use tool that helps businesses with a physical location to manage how they appear in Google searches and Google maps. Google My Business makes it easier for customers to find your physical location, your website, and … Read more
Do you think it’s weird to Google yourself? It’s not! What you don’t know about your online reputation can hurt you. You are what a search engine says you are to those online. We are Googled each day by potential clients, the media, referral sources, and the list goes on. Your online reputation is important … Read more
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms … Read more
When you spend time writing and adding content to your website or blog, you want that effort to pay off. It makes sense that if people can’t find your content they can’t read it, use it or share it with others. SEO, or Search Engine Optimization, is the process of fine-tuning your website so you rank … Read more
There’s no doubt that having a blog is beneficial to any business. A blog is a fantastic place to find new customers by offering them useful information, tips, product and service articles. It shows customers why they should do business with you and not your competitors. However, once you have made the decision to start a … Read more
If you want to keep your audience coming back again and again to your website, then you want to provide long lasting content that stands out from the rest online. You can do this by creating evergreen content. Why is it called evergreen content? Evergreen content is considered sustainable and lasting just like evergreen trees that … Read more
Search Engine Optimization (SEO) is a very important tool to help promote your business worldwide and locally. Many businesses often to forget to focus locally because we often think too big. Thinking big is never a bad thing, however, some businesses think so big that they forget to promote themselves where they are located. Try … Read more
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, … Read more