How to Use Instagram Like a Pro!

Instagram is hardly a new app, but some of the new features help you go beyond just posting the usual pictures and videos. Many are using this app for business and branding purposes too. Since Instagram is continuously adding new features, it is becoming the go-to app for over 400 million users. Here are some … Read more

Branding in today’s distracted world

Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a … Read more

What should you write about on your blog

When you consider adding a blog to your business, it’s important to think about what your audience will be interested in reading about. Persistence is key with blogging so it’s good to have a plan. It’s also important to tap into what you’re passionate about but don’t be afraid to add topics that are different … Read more

Do social media numbers matter?

Do social media numbers matter?  Many people believe the more followers and “likes” they have the better their social media success is. In fact, the opposite is true. We place too much value on sheer numbers than on the actual types of followers and content that may or may not benefit our business.  Why all … Read more

Business blogging: what should you blog about?

What to blog about

There’s no doubt that having a blog is beneficial to any business. A blog is a fantastic place to find new customers by offering them useful information, tips, product and service articles. It shows customers why they should do business with you and not your competitors. However, once you have made the decision to start a … Read more