Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms … Read more
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a … Read more
There’s no doubt that Facebook is one of the most popular social media platforms available to us. If you have been thinking about promoting your business on Facebook, it helps to have a grasp on what is required to help get your page going. It doesn’t matter what size your business is, you should take the opportunity … Read more