New Year, New Approach

It’s 2023. Will this year be any different?  We put a lot of pressure on ourselves after we ring in the new year. We make resolutions and then we quickly forget about them. I once read that resolutions are casual promises we make to ourselves that we are under no legal obligation to fulfill. No … Read more

Get Back to Basics in 2022

mature woman drinking hot coffee in the kitchen

Are you ready for 2022? If you said no, you are not alone. We don’t know what to expect from the ongoing roller coaster ride we’ve been on since 2020. One thing is certain- we are ready to step off.  Since 2020 we have had to redesign how we do things both in life and with … Read more

Five Tips for Your 2022 Business Strategy

co-workers at strategy meeting

There is no simple answer to what lies ahead in 2022, however, that does not mean you cannot work on a new strategy. Since Covid keeps rewriting the rules on how we live and do business we need to have a plan. Your business strategy needs to respond to current trends, social media, marketing, and … Read more

How to promote what you do

two men talking at a business networking event

Think back to the last time you met someone new. What was the first question they asked you? That’s right: “what do you do for a living?” Every time we hear this question, it’s amazing how much it can still catch us off guard. It’s more often than not an awkward moment. Why is it … Read more

Marketing with Memes

Adding memes to your online marketing strategy is a great way to shake things up. They are everywhere online. Memes are easily digestible and offer a funny, sometimes biting, and entertaining take on the human experience. It’s a very easy marketing trend that many use.  But seriously, who doesn’t like a good meme? Social media … Read more