We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that […]
What is Location-based Marketing?
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms […]
A website design checklist to ask yourself
In today’s big busy mobile world, your website is no longer just an eye-catching design. Your website needs to be a functional marketing tool that adapts to new technologies with well-written content. Your business website is never finished: there are regular updates, SEO, updating content, adding articles, new products, new services, optimized for all devices […]
New to business networking? Not a problem!
We often spend a huge amount of time online, but the best relationships happen face to face. As a business owner, it’s good to leave the office and spend some time with like-minded people in our community. This is where business networking comes in. We are social beings but put us in a room full of strangers […]
7 Ways Your Business Can Benefit From Regular Holiday Sales
Now that the Christmas season is over and the new year has begun, it’s time to start planning ahead for next 12 months — and thinking about what the next holiday sale can do for your business. Everyone loves a good sale. Your customers buy what they buy because it improves their life in some […]
How to Rock Your Holiday Sales This Christmas
Christmas is around the corner so right now is a good time to get cracking on your holiday marketing. For business owners, the holiday season is an opportunity to create sales, deals, and promotions that your community will love. Here are some marketing tips to get your holiday sales rolling. 1. Set up a holiday […]
What Does B2B Mean?
B2B is short for business to business. It is defined as a sales model that involves one business selling products or services to another business. This type of selling approach is a much different mindset than selling to consumers because B2B salespeople often sell to professional buyers who are trained to get the best possible […]