The New Year is here and it’s an exciting time if you are in business. It really does not need to be a year of repeating the same approaches, following the trends or bad advice from online gurus who get paid to tell us how to market ourselves. What we need this year is a […]
Email is not dead. It’s grown up!
Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life. The stats also say we check our emails at least 20 times a day. This suggests that email […]
Six Reasons to have a Mentor
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” John C. Crosby Finding a good mentor is much more than just talking about business over coffee. It truly is the best buddy system a business could ask for. It’s a casual problem-solving relationship with a higher purpose. […]
10 Ways your company can give back to your community
Being in business is busy so it is easy to lose sight of what is right in front you: your community. Take a step back and take a look at how you can give back to your neighbourhood. We are not suggesting to break the bank but we do know that a little funding and some […]
9 ways to attract customers and keep them coming back!
1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers […]
What to Remember When Posting Online
We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that […]
What is Location-based Marketing?
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms […]