A logo may not be on the top of your to-do list but it should be. We believe having a logo is an essential design element that helps your brand be a successful one. It is right up there with having high-quality products, positive referrals, great images and a professional web presence. Think of your … Read more
Protecting your online reputation is an ongoing process. No one can fully control what is being shared about you and your business online. Thankfully there are strategies to help keep things positive. What is reputation management? It is an ongoing process of monitoring what is being said about your business online. These include: Why is … Read more
It’s 2023. Will this year be any different? We put a lot of pressure on ourselves after we ring in the new year. We make resolutions and then we quickly forget about them. I once read that resolutions are casual promises we make to ourselves that we are under no legal obligation to fulfill. No … Read more
Inflation in Canada is on the rise. It is the highest it has been in four decades. The past 2 1/2 years have been daunting from Covid, the Ukrainian crisis, and now a low employment rate. Canadian small businesses remain strong despite the upcoming challenges with Christmas around the corner. There are strategies you can … Read more
You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work “clicked” with the right target audience? Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more
Newsletters have stood the test of time. The reason why is because they work! When a well-constructed newsletter is brimming with information nuggets your audience will look forward to getting it. Your newsletter is your place to shine. This kind of promotion helps you share news, tips, articles, products, and your expertise. It’s one of … Read more
Right now is a good time to add something special touch to your marketing efforts. Personalization has now evolved beyond knowing your customers by name and offering a regular newsletter. The bar has been set so much higher due to the pandemic and inflation. If you want to get their attention, you will have to add … Read more
Social media is important but having a website is even better. Websites are the biggest networking tool we have. We definitely spend too much time on social media and too little time promoting and updating our websites. Putting a good website together means being a good planner and part designer along with a good dose … Read more
Are you ready for 2022? If you said no, you are not alone. We don’t know what to expect from the ongoing roller coaster ride we’ve been on since 2020. One thing is certain- we are ready to step off. Since 2020 we have had to redesign how we do things both in life and with … Read more
There is no simple answer to what lies ahead in 2022, however, that does not mean you cannot work on a new strategy. Since Covid keeps rewriting the rules on how we live and do business we need to have a plan. Your business strategy needs to respond to current trends, social media, marketing, and … Read more