Right now is a good time to wrap up the year 2020 and throw it swiftly to the curb. We are done! We all want a speedy end to “the year that wasn’t” while moving into a much happier new year. Let’s summarize the year 2020: a worldwide virus that affected everyone on some level, […]
Know your sources when posting online
Marketing on social media is a delicate balance of promoting your business and engaging with your customers. We need to promote what we do but sometimes we also want to share relevant news. But sometimes this news is not always what we think it is. Social media is riddled with fake news and this is […]
Do you need a marketing makeover?
Fall is here and that makes it a good time to look at your marketing efforts. During this time, you can get a jump-start on the busier selling times such as Black Friday and Christmas. All this housekeeping will help your promotions and future sales. These efforts include marketing that you do online, in-person, and […]
Why you need a Google My Business account
If you want to be found locally, it’s important that you set up a Google My Business page. It’s an easy-to-use tool that helps businesses with a physical location to manage how they appear in Google searches and Google maps. Google My Business makes it easier for customers to find your physical location, your website, and […]
Reasons to update your website
I’m going to start off by channeling Marie Kondo here: Does your website bring you joy? Does the spring cleaning bug have you in its grasp? Having your website redesigned can feel like a huge challenge, but remember you are not starting from scratch. In the grand scheme of all things design related, you […]
How to Get Started in E-commerce
Do you need to take your existing business online? Restrictions due to COVID-19 are changing the way we run our companies. Right now is the best time to get started in e-commerce. E-commerce stands for electronic commerce. It is a way for people to buy products and services online. Quite simply, it is an online store. […]
The New Normal to Selling Online
Despite the ongoing Covid-19 pandemic, the public will always need goods and services as well as information. The big challenge we face is that it is not business as usual. Since we have no idea how long Covid-19 is going to play out or last, we have to change how we approach marketing and sales. […]