Four Ways Small Business Can Survive Inflation

man with balloons with dollar signs on them in front of a graph trending upwards representing inflation

Inflation in Canada is on the rise. It is the highest it has been in four decades. The past 2 1/2  years have been daunting from Covid, the Ukrainian crisis, and now a low employment rate. Canadian small businesses remain strong despite the upcoming challenges with Christmas around the corner.  There are strategies you can … Read more

What is a value proposition?

You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work  “clicked” with the right target audience?  Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more