Why is reputation management important for your business?

Protecting your online reputation is an ongoing process. No one can fully control what is being shared about you and your business online. Thankfully there are strategies to help keep things positive.  What is reputation management? It is an ongoing process of monitoring what is being said about your business online. These include: Why is … Read more

7 Social Media trends to try in 2023

Social media has had a lot of ups and downs in 2022. If you are worrying about where all these changes are heading, you are not alone. Instead of approaching your online marketing with more of the same, shake it it up a little.   Here are 7 social media trends for 2023 1. TikTok … Read more

Four Ways Small Business Can Survive Inflation

man with balloons with dollar signs on them in front of a graph trending upwards representing inflation

Inflation in Canada is on the rise. It is the highest it has been in four decades. The past 2 1/2  years have been daunting from Covid, the Ukrainian crisis, and now a low employment rate. Canadian small businesses remain strong despite the upcoming challenges with Christmas around the corner.  There are strategies you can … Read more

What is a value proposition?

You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work  “clicked” with the right target audience?  Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more