A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer. Creating a great […]
What is opt-in marketing?
Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much […]
Email is not dead. It’s grown up!
Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life. The stats also say we check our emails at least 20 times a day. This suggests that email […]
What to put in a newsletter
Newsletters are a great way to your keep subscribers informed about your business and your brand. Numerous studies find that email is still an effective and profitable way of communicating with customers while bringing in new business. The big things we want our newsletters to achieve are: have it opened, make a connection and encourage […]
7 Tips to Having a Successful Email Newsletter Campaign
Newsletters have been an email staple for a very long time. Despite what many think, email is still the most powerful way to get in front of your audience. Newsletters definitely feel a lot more personal than endless social media posts. Obviously, we don’t want any newsletter going into a spam folder. When customers subscribe to […]
Why you should use a professional email address
Here is another simple thing to scratch off your business to-do list: set up a professional email address. It’s all about building your brand and helping you stand out from the rest. Many small businesses said that they feel branded email helps them look more credible. If you want your business email to be read and responded to, […]
10 Tips To Create An Effective Email Signature
Leaving a lasting impression can be difficult in today’s busy social networking world. Having an email signature is essential however it does not come without it’s own set of challenges: you want to provide the right information to your readers without having a long and cluttered sign off at the bottom of your email messages. Not having […]