Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
What to put in a newsletter
Newsletters are a great way to your keep subscribers informed about your business and your brand. Numerous studies find that email is still an effective and profitable way of communicating with customers while bringing in new business. The big things we want our newsletters to achieve are: have it opened, make a connection and encourage […]
7 Tips to Having a Successful Email Newsletter Campaign
Newsletters have been an email staple for a very long time. Despite what many think, email is still the most powerful way to get in front of your audience. Newsletters definitely feel a lot more personal than endless social media posts. Obviously, we don’t want any newsletter going into a spam folder. When customers subscribe to […]
What are the benefits of working with a Boutique Agency?
It can be very tempting to choose a larger, well-known company to help with your business marketing needs. Big agencies do have their benefits. However, boutique agencies allow for more flexibility, a much more specialized approach plus a lower price tag. Boutique agencies come with an enthusiasm for the work while building client relationships. A boutique agency […]
How tо Promote уоur Business оn Facebook
There’s no doubt that Facebook is one of the most popular social media platforms available to us. If you have been thinking about promoting your business on Facebook, it helps to have a grasp on what is required to help get your page going. It doesn’t matter what size your business is, you should take the opportunity […]
Illustrators: Why You Should Hire an Illustrator for Your Next Project
If you are looking to add new original imagery to your marketing materials then why not consider hiring an illustrator? Here are a few great reasons why you should: It adds new life to your projects Traditionally most business promotion is accompanied with a lot of text and photographs. If you really want your marketing […]