A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer. Creating a great […]
What is opt-in marketing?
Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much […]
Website landing pages vs homepages
What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for […]
Email is not dead. It’s grown up!
Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life. The stats also say we check our emails at least 20 times a day. This suggests that email […]
9 ways to attract customers and keep them coming back!
1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers […]
What is Location-based Marketing?
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]