In today’s big busy mobile world, your website is no longer just an eye-catching design. Your website needs to be a functional marketing tool that adapts to new technologies with well-written content. Your business website is never finished: there are regular updates, SEO, updating content, adding articles, new products, new services, optimized for all devices […]
How to Use Instagram Like a Pro!
Instagram is hardly a new app, but some of the new features help you go beyond just posting the usual pictures and videos. Many are using this app for business and branding purposes too. Since Instagram is continuously adding new features, it is becoming the go-to app for over 400 million users. Here are some […]
New to business networking? Not a problem!
We often spend a huge amount of time online, but the best relationships happen face to face. As a business owner, it’s good to leave the office and spend some time with like-minded people in our community. This is where business networking comes in. We are social beings but put us in a room full of strangers […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
5 tips to help simplify SEO
When you spend time writing and adding content to your website or blog, you want that effort to pay off. It makes sense that if people can’t find your content they can’t read it, use it or share it with others. SEO, or Search Engine Optimization, is the process of fine-tuning your website so you rank […]
Why a visually appealing website is important
We are told to never judge a book by it’s cover. However, this does not apply to web design. The first things we see are colours, shapes, layout, fonts, good visual balance, visual continuity and the white space. If it appeals to us, we will feel more compelled to stay and to return. There […]
How to create a great social media video
If you are looking to change up your social media this year, why not consider a video? It’s been proven that great videos drive social media engagement now more than just posts and pictures. But there many things to consider to create a visual success. Here are some tips to help you: 1. Write a […]