New Year, New Approach

It’s 2023. Will this year be any different?  We put a lot of pressure on ourselves after we ring in the new year. We make resolutions and then we quickly forget about them. I once read that resolutions are casual promises we make to ourselves that we are under no legal obligation to fulfill. No … Read more

How to build the perfect post

You already know how important it is to have a consistent social media presence.  Now we want to express the importance of creating posts with a purpose. Marketing on purpose keeps things genuine, truthful, and helpful while helping you build an audience.  When setting up social media posts, keep these 6 marketing steps in mind:  1. … Read more

How to handle negative social media comments

four people seated on a couch, holding emojis over their faces

Social media has always been an open forum for ideas, sharing, and comments. Over the years, it has also become the new complaint department. The comments section can pose many issues for companies online if left unchecked and moderated. Facebook, Instagram, Pinterest, and Twitter act as a go-between for your company. They set the tone … Read more

Get Back to Basics in 2022

mature woman drinking hot coffee in the kitchen

Are you ready for 2022? If you said no, you are not alone. We don’t know what to expect from the ongoing roller coaster ride we’ve been on since 2020. One thing is certain- we are ready to step off.  Since 2020 we have had to redesign how we do things both in life and with … Read more

Five Tips for Your 2022 Business Strategy

co-workers at strategy meeting

There is no simple answer to what lies ahead in 2022, however, that does not mean you cannot work on a new strategy. Since Covid keeps rewriting the rules on how we live and do business we need to have a plan. Your business strategy needs to respond to current trends, social media, marketing, and … Read more