A logo may not be on the top of your to-do list but it should be. We believe having a logo is an essential design element that helps your brand be a successful one. It is right up there with having high-quality products, positive referrals, great images and a professional web presence. Think of your … Read more
Spring has a funny way of making us feel a little more motivated. Maybe it is the extra light or the weather finally warming up. Either way, take advantage of this time to take your e-commerce efforts up a notch or two. Here are some actionable tips to get things rolling. 1. Test, experiment, and … Read more
Protecting your online reputation is an ongoing process. No one can fully control what is being shared about you and your business online. Thankfully there are strategies to help keep things positive. What is reputation management? It is an ongoing process of monitoring what is being said about your business online. These include: Why is … Read more
Social media has had a lot of ups and downs in 2022. If you are worrying about where all these changes are heading, you are not alone. Instead of approaching your online marketing with more of the same, shake it it up a little. Here are 7 social media trends for 2023 1. TikTok … Read more
It’s 2023. Will this year be any different? We put a lot of pressure on ourselves after we ring in the new year. We make resolutions and then we quickly forget about them. I once read that resolutions are casual promises we make to ourselves that we are under no legal obligation to fulfill. No … Read more
Inflation in Canada is on the rise. It is the highest it has been in four decades. The past 2 1/2 years have been daunting from Covid, the Ukrainian crisis, and now a low employment rate. Canadian small businesses remain strong despite the upcoming challenges with Christmas around the corner. There are strategies you can … Read more
You already know how important it is to have a consistent social media presence. Now we want to express the importance of creating posts with a purpose. Marketing on purpose keeps things genuine, truthful, and helpful while helping you build an audience. When setting up social media posts, keep these 6 marketing steps in mind: 1. … Read more
You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work “clicked” with the right target audience? Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more
Newsletters have stood the test of time. The reason why is because they work! When a well-constructed newsletter is brimming with information nuggets your audience will look forward to getting it. Your newsletter is your place to shine. This kind of promotion helps you share news, tips, articles, products, and your expertise. It’s one of … Read more
Right now is a good time to add something special touch to your marketing efforts. Personalization has now evolved beyond knowing your customers by name and offering a regular newsletter. The bar has been set so much higher due to the pandemic and inflation. If you want to get their attention, you will have to add … Read more