A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer. Creating a great […]
Get Back to Basics this New Year
The New Year is here and it’s an exciting time if you are in business. It really does not need to be a year of repeating the same approaches, following the trends or bad advice from online gurus who get paid to tell us how to market ourselves. What we need this year is a […]
What is opt-in marketing?
Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much […]
Website landing pages vs homepages
What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for […]
Email is not dead. It’s grown up!
Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life. The stats also say we check our emails at least 20 times a day. This suggests that email […]
Six Reasons to have a Mentor
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” John C. Crosby Finding a good mentor is much more than just talking about business over coffee. It truly is the best buddy system a business could ask for. It’s a casual problem-solving relationship with a higher purpose. […]
10 Ways your company can give back to your community
Being in business is busy so it is easy to lose sight of what is right in front you: your community. Take a step back and take a look at how you can give back to your neighbourhood. We are not suggesting to break the bank but we do know that a little funding and some […]