Social media is important but having a website is even better. Websites are the biggest networking tool we have. We definitely spend too much time on social media and too little time promoting and updating our websites. Putting a good website together means being a good planner and part designer along with a good dose […]
Reasons to update your website
I’m going to start off by channeling Marie Kondo here: Does your website bring you joy? Does the spring cleaning bug have you in its grasp? Having your website redesigned can feel like a huge challenge, but remember you are not starting from scratch. In the grand scheme of all things design related, you […]
What is a call to action and how to make one
A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer. Creating a great […]
What is opt-in marketing?
Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much […]
Website landing pages vs homepages
What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for […]
A website design checklist to ask yourself
In today’s big busy mobile world, your website is no longer just an eye-catching design. Your website needs to be a functional marketing tool that adapts to new technologies with well-written content. Your business website is never finished: there are regular updates, SEO, updating content, adding articles, new products, new services, optimized for all devices […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]