Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
Why a visually appealing website is important
We are told to never judge a book by it’s cover. However, this does not apply to web design. The first things we see are colours, shapes, layout, fonts, good visual balance, visual continuity and the white space. If it appeals to us, we will feel more compelled to stay and to return. There […]
What are the benefits of working with a Boutique Agency?
It can be very tempting to choose a larger, well-known company to help with your business marketing needs. Big agencies do have their benefits. However, boutique agencies allow for more flexibility, a much more specialized approach plus a lower price tag. Boutique agencies come with an enthusiasm for the work while building client relationships. A boutique agency […]
How to tell if your website is mobile-friendly
It has become virtually impossible to shy away from having an online presence in order to promote your business and connect with customers. Furthermore, an increasing number of individuals are using smartphones worldwide for communicating, learning, and purchasing. To operate online, your team needs to have a killer mobile site to convert smartphone browsers into […]
10 Web Page Design Ideas to Improve your Home Page
They say your website has 5 to 10 seconds to make a good impression. To keep that impression going, it’s important to have a visually attractive home page featuring great content. Your home page is where you create the most impact on your audience. Remember, if you are redesigning the look of your page, to make sure it […]
WordPress Vs. Static Website: Pros and Cons
There is so much to consider when we decide to get a website. You can choose a static website or one based off a template. WordPress is a popular choice for many and comes with many perks. Having a static site designed for you does have many benefits too. Here are some questions to mull […]
How to Tell Your Business Website Needs a Makeover
1. Your business website is not mobile friendly Your busy audience is always looking for a convenient way to find information fast. We are doing more on our phones than ever before so it’s important that your business website is easily read on all devices such as laptops, smartphones and iPads. Your website needs to […]