A social media specialist is a vital online collaborator that helps your company build your social media presence. You may ask why you would need one of these helpers since you already go online anyway. Here’s why you need one: they can develop a social media strategy that saves you time while reaching a wider […]
What to Remember When Posting Online
We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
How to create a great social media video
If you are looking to change up your social media this year, why not consider a video? It’s been proven that great videos drive social media engagement now more than just posts and pictures. But there many things to consider to create a visual success. Here are some tips to help you: 1. Write a […]
The business benefits of being on social media
In the early days of social media, posting online was seen as a passing fad to catch up with old friends and to share photos of your latest trip. Since then, social media has come a long way with over 2.3 billion (and counting) active users that make it a very valuable marketing tool. Despite […]
The importance of social media story telling
It’s true, we all love a good story. That’s why we should be taking advantage of this tried and true approach to your social media marketing. Advertising does not work the same way as it once did. Now our audience wants to feel connected to the brands and companies they support. From an audience’s perspective, […]
Do social media numbers matter?
Do social media numbers matter? Many people believe the more followers and “likes” they have the better their social media success is. In fact, the opposite is true. We place too much value on sheer numbers than on the actual types of followers and content that may or may not benefit our business. Why all […]