Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms […]
5 tips to help simplify SEO
When you spend time writing and adding content to your website or blog, you want that effort to pay off. It makes sense that if people can’t find your content they can’t read it, use it or share it with others. SEO, or Search Engine Optimization, is the process of fine-tuning your website so you rank […]
Business blogging: what should you blog about?
There’s no doubt that having a blog is beneficial to any business. A blog is a fantastic place to find new customers by offering them useful information, tips, product and service articles. It shows customers why they should do business with you and not your competitors. However, once you have made the decision to start a […]
SEO Basics: Evergreen Content
If you want to keep your audience coming back again and again to your website, then you want to provide long lasting content that stands out from the rest online. You can do this by creating evergreen content. Why is it called evergreen content? Evergreen content is considered sustainable and lasting just like evergreen trees that […]
Why you should focus on local SEO marketing
Search Engine Optimization (SEO) is a very important tool to help promote your business worldwide and locally. Many businesses often to forget to focus locally because we often think too big. Thinking big is never a bad thing, however, some businesses think so big that they forget to promote themselves where they are located. Try […]
5 Tips for Online B2B Success
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, […]
SEO Terms Every Business Owner Should Know
The language of SEO is an important skill for online business owners to have. Not only does it help you understand Search Engine Optimization a little more, but it will help you discover where you can improve your business website’s SEO efforts. Here are 9 SEO terms every business owner should know: SEM or Search Engine Marketing (or Search […]