The importance of colour in branding

“Colour is a creative element, not a trimming.” – Piet Zwart Pick a colour but not just any colour for your marketing. Colours definitely play an important conscious and unconscious role in purchasing decisions. Certain colours have a huge psychological impact on people’s behavior, emotions and buying choices. Designers and marketers know the importance that colours … Read more

Logos vs. Word Marks

Logos vs Word Marks

Design today moves pretty fast so it’s easy to get confused with all the new terminology. Companies who want an edge in today’s busy marketplace are always on the lookout for good design. To create a recognizable business image it takes skill and knowledge. A good designer who develops award winning marketing materials knows the … Read more