Social media has always been an open forum for ideas, sharing, and comments. Over the years, it has also become the new complaint department. The comments section can pose many issues for companies online if left unchecked and moderated. Facebook, Instagram, Pinterest, and Twitter act as a go-between for your company. They set the tone […]
How to write a social media bio that gets attention
Social media moves fast so it’s important to make the right impression quickly. Biographies are very important. They are often the first thing people look at when they go to your media. The wrong tone, the wrong words, or a lack of information can work against you. Some of the usual biography issues are: They […]
Why it’s important to do regular social media house cleaning
Spring is finally here so why not take the time to go over your social media accounts and clean them up? It’s as simple as updating all your accounts, deleting ones you no longer use and checking links and newsfeeds. To keep things looking fresh and inviting, it’s important to change things on a regular […]
Why You Should Hire a Social Media Specialist
A social media specialist is a vital online collaborator that helps your company build your social media presence. You may ask why you would need one of these helpers since you already go online anyway. Here’s why you need one: they can develop a social media strategy that saves you time while reaching a wider […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
How to create a great social media video
If you are looking to change up your social media this year, why not consider a video? It’s been proven that great videos drive social media engagement now more than just posts and pictures. But there many things to consider to create a visual success. Here are some tips to help you: 1. Write a […]
The importance of social media story telling
It’s true, we all love a good story. That’s why we should be taking advantage of this tried and true approach to your social media marketing. Advertising does not work the same way as it once did. Now our audience wants to feel connected to the brands and companies they support. From an audience’s perspective, […]