Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
How to create a great social media video
If you are looking to change up your social media this year, why not consider a video? It’s been proven that great videos drive social media engagement now more than just posts and pictures. But there many things to consider to create a visual success. Here are some tips to help you: 1. Write a […]
The business benefits of being on social media
In the early days of social media, posting online was seen as a passing fad to catch up with old friends and to share photos of your latest trip. Since then, social media has come a long way with over 2.3 billion (and counting) active users that make it a very valuable marketing tool. Despite […]
The importance of social media story telling
It’s true, we all love a good story. That’s why we should be taking advantage of this tried and true approach to your social media marketing. Advertising does not work the same way as it once did. Now our audience wants to feel connected to the brands and companies they support. From an audience’s perspective, […]
Social Media Sites: Pros and Cons for Business
Like all things in life, it’s good to know the pros and cons of something before we add it to our business promotion. What works for one will not always work for someone else. Since social media does not come with an off switch, we need to make sure we are spending our time productively […]
Types of social media posts that get noticed!
If you want to build an audience for your business social media sites, you’ve got to share great information. It helps to be consistent, conscientious and kind. Don’t forget to show the real you and humor in your posts too – people love to get to know the people behind the business. Here are some tips […]
5 Tips for Online B2B Success
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, […]