The New Year is here and it’s an exciting time if you are in business. It really does not need to be a year of repeating the same approaches, following the trends or bad advice from online gurus who get paid to tell us how to market ourselves. What we need this year is a […]
9 ways to attract customers and keep them coming back!
1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers […]
Why You Should Hire a Social Media Specialist
A social media specialist is a vital online collaborator that helps your company build your social media presence. You may ask why you would need one of these helpers since you already go online anyway. Here’s why you need one: they can develop a social media strategy that saves you time while reaching a wider […]
What to Remember When Posting Online
We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that […]
How to Use Instagram Like a Pro!
Instagram is hardly a new app, but some of the new features help you go beyond just posting the usual pictures and videos. Many are using this app for business and branding purposes too. Since Instagram is continuously adding new features, it is becoming the go-to app for over 400 million users. Here are some […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
How to create a great social media video
If you are looking to change up your social media this year, why not consider a video? It’s been proven that great videos drive social media engagement now more than just posts and pictures. But there many things to consider to create a visual success. Here are some tips to help you: 1. Write a […]