Fall is here and that makes it a good time to look at your marketing efforts. During this time, you can get a jump-start on the busier selling times such as Black Friday and Christmas. All this housekeeping will help your promotions and future sales. These efforts include marketing that you do online, in-person, and […]
How to create a professional LinkedIn profile
We all know LinkedIn is good for business — it’s like your very own billboard to showcase what you do. Your future connections are just waiting to be made. The information you share here is very important so make sure you spotlight your accomplishments while targeting the right audience. To begin, you will need to […]
Why it’s important to do regular social media house cleaning
Spring is finally here so why not take the time to go over your social media accounts and clean them up? It’s as simple as updating all your accounts, deleting ones you no longer use and checking links and newsfeeds. To keep things looking fresh and inviting, it’s important to change things on a regular […]
Why it’s important to Google yourself often
Do you think it’s weird to Google yourself? It’s not! What you don’t know about your online reputation can hurt you. You are what a search engine says you are to those online. We are Googled each day by potential clients, the media, referral sources, and the list goes on. Your online reputation is important […]
Get Back to Basics this New Year
The New Year is here and it’s an exciting time if you are in business. It really does not need to be a year of repeating the same approaches, following the trends or bad advice from online gurus who get paid to tell us how to market ourselves. What we need this year is a […]
9 ways to attract customers and keep them coming back!
1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers […]
Why You Should Hire a Social Media Specialist
A social media specialist is a vital online collaborator that helps your company build your social media presence. You may ask why you would need one of these helpers since you already go online anyway. Here’s why you need one: they can develop a social media strategy that saves you time while reaching a wider […]