You already know how important it is to have a consistent social media presence. Now we want to express the importance of creating posts with a purpose. Marketing on purpose keeps things genuine, truthful, and helpful while helping you build an audience. When setting up social media posts, keep these 6 marketing steps in mind: 1. … Read more
At The GDC Group we know social media is an important way to help your business grow. However, we also know that it’s not the only way. Lately, social media has become a volatile place with a lot of changes and challenges coming our way. With Elon Musk taking over Twitter and Instagram changing its … Read more
The internet is a big place and since it’s so big, it can be an overwhelming place to spend your time. Now more than even ever, we need to apply critical thinking towards social media. There is a minefield of media misinformation, opinions, and negativity. Apps such as Facebook and Twitter have become a hotspot … Read more
Social media has always been an open forum for ideas, sharing, and comments. Over the years, it has also become the new complaint department. The comments section can pose many issues for companies online if left unchecked and moderated. Facebook, Instagram, Pinterest, and Twitter act as a go-between for your company. They set the tone … Read more
Empathy is defined as the ability to understand and share the feelings of another. Empathy is also seen as a crucial skill to have as a leader, marketer, and business owner. This valuable skill helps you better understand the needs of your customers. One thing is certain: Data can never replace real human connections! Empathy … Read more
Change is the name of the game during COVID-19. We have all adjusted and we will all adjust some more as the year goes on. It’s no surprise that this pandemic has changed the way we do things and that includes the work world too. There’s a new normal happening. A new normal is defined … Read more
Adding memes to your online marketing strategy is a great way to shake things up. They are everywhere online. Memes are easily digestible and offer a funny, sometimes biting, and entertaining take on the human experience. It’s a very easy marketing trend that many use. But seriously, who doesn’t like a good meme? Social media … Read more
We live in a very busy online world. Now that Covid-19 has been going on for over a year, spending time online has increased exponentially. Right now, being online is convenient and safe so we can reduce our risk of Covid-19. When folks go to purchase items online, they search for testimonials, opinions and reviews. … Read more
We hear a lot about marketing regularly online. We know it’s important. What we are not always told is that it’s not an automatic fix. Self-promotion is more than just telling people what you do and what you sell. It’s about building interest, building a community, and building a better conversation about the value you … Read more
Social media moves fast so it’s important to make the right impression quickly. Biographies are very important. They are often the first thing people look at when they go to your media. The wrong tone, the wrong words, or a lack of information can work against you. Some of the usual biography issues are: They … Read more