Empathy is defined as the ability to understand and share the feelings of another. Empathy is also seen as a crucial skill to have as a leader, marketer, and business owner. This valuable skill helps you better understand the needs of your customers. One thing is certain: Data can never replace real human connections! Empathy … Read more
We hear a lot about marketing regularly online. We know it’s important. What we are not always told is that it’s not an automatic fix. Self-promotion is more than just telling people what you do and what you sell. It’s about building interest, building a community, and building a better conversation about the value you … Read more
Fall is here and that makes it a good time to look at your marketing efforts. During this time, you can get a jump-start on the busier selling times such as Black Friday and Christmas. All this housekeeping will help your promotions and future sales. These efforts include marketing that you do online, in-person, and … Read more
We all know LinkedIn is good for business — it’s like your very own billboard to showcase what you do. Your future connections are just waiting to be made. The information you share here is very important so make sure you spotlight your accomplishments while targeting the right audience. To begin, you will need to … Read more
A social media specialist is a vital online collaborator that helps your company build your social media presence. You may ask why you would need one of these helpers since you already go online anyway. Here’s why you need one: they can develop a social media strategy that saves you time while reaching a wider … Read more
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms … Read more
In today’s big busy mobile world, your website is no longer just an eye-catching design. Your website needs to be a functional marketing tool that adapts to new technologies with well-written content. Your business website is never finished: there are regular updates, SEO, updating content, adding articles, new products, new services, optimized for all devices … Read more
Instagram is hardly a new app, but some of the new features help you go beyond just posting the usual pictures and videos. Many are using this app for business and branding purposes too. Since Instagram is continuously adding new features, it is becoming the go-to app for over 400 million users. Here are some … Read more
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a … Read more
“Colour is a creative element, not a trimming.” – Piet Zwart Pick a colour but not just any colour for your marketing. Colours definitely play an important conscious and unconscious role in purchasing decisions. Certain colours have a huge psychological impact on people’s behavior, emotions and buying choices. Designers and marketers know the importance that colours … Read more