Instagram is hardly a new app, but some of the new features help you go beyond just posting the usual pictures and videos. Many are using this app for business and branding purposes too. Since Instagram is continuously adding new features, it is becoming the go-to app for over 400 million users. Here are some […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
The importance of colour in branding
“Colour is a creative element, not a trimming.” – Piet Zwart Pick a colour but not just any colour for your marketing. Colours definitely play an important conscious and unconscious role in purchasing decisions. Certain colours have a huge psychological impact on people’s behavior, emotions and buying choices. Designers and marketers know the importance that colours […]
What are the benefits of working with a Boutique Agency?
It can be very tempting to choose a larger, well-known company to help with your business marketing needs. Big agencies do have their benefits. However, boutique agencies allow for more flexibility, a much more specialized approach plus a lower price tag. Boutique agencies come with an enthusiasm for the work while building client relationships. A boutique agency […]
Illustrators: Why You Should Hire an Illustrator for Your Next Project
If you are looking to add new original imagery to your marketing materials then why not consider hiring an illustrator? Here are a few great reasons why you should: It adds new life to your projects Traditionally most business promotion is accompanied with a lot of text and photographs. If you really want your marketing […]
More About the Importance of Branding
You don’t need to be a huge corporation like Nike or Starbucks to have a brand that stands out. Even the smallest companies can create a memorable presence online and off. What is Branding? Branding іѕ the steady process оf promoting your company so it will be а recognized and well-respected name in thе market. […]
10 Tips To Create An Effective Email Signature
Leaving a lasting impression can be difficult in today’s busy social networking world. Having an email signature is essential however it does not come without it’s own set of challenges: you want to provide the right information to your readers without having a long and cluttered sign off at the bottom of your email messages. Not having […]