More About the Importance of Branding

BrandingYou don’t need to be a huge corporation like Nike or Starbucks to have a brand that stands out. Even the smallest companies can create a memorable presence online and off.

What is Branding?

Branding іѕ the steady process оf promoting your company so it will be а recognized and well-respected name in thе market. The term “brand-name” is used often and denotes a high level of quality associated with certain popular products. Some brands are so successful that the logos themselves have become synonymous with the product, such as Microsoft, Hallmark, and MasterCard.

From the moment you start watching tv as a kid you are witnessing advertising day in and day out. From cartoons to products, you are taking in a lot of information focused on helping you remember who they are. Some brand slogans can stick with you for a lifetime such as: 

  • Lay’s: Betcha can’t eat just one 
  • Hoover: Life is Messy. Clean it up. 
  • Nike: Just Do It.  
  • Apple: Think Different
  • L’oreal Paris: Because You’re worth it. 
  • BMW: The ultimate driving machine. 
  • Bounty: The quicker picker upper. 
  • Campbell’s Soup: M’m! M’m! Good! 

A company’s trademark аnd logo is only part of the process of branding. It’s also an image of a product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Your brand is the image you want to market to your audience so you become recognized.

Marketing a brand well is a huge effort in continuity. To build a brand, companies will start with web pages and search engine optimization. By coordinating domain names, emails, and social media handles makes it easier for your audience to find you. 

Branding helps you build a good reputation. Whether you are just starting out, or an established business, having a steady well-planned branding strategy can help promote you well. Another great thing that branding can achieve is to build an expectation about the company services or products. This encourages your public to look for regular newsletters or posts that a company does daily or weekly. Regular interaction online and off can become a habit your customers will look forward to.  

Branding уоur Business

To begin to brand your business, having a great name is a good start. From there, having a professional logo designed will become a memorable visual to have on all marketing materials from business cards to online sites. When your logo is promoted well, it will become easily recognized as the symbol of your company.  Using a registered trademark аnd а name ensures individuality аnd uniqueness оf а particular product оr family оf products. It also keeps the logo yours if anyone was to steal it or copy it. 

Branding іn Social Media 

There are endless numbers of social networks out there to try, but most of them will not give you the results you are looking for. Instead, join platforms that are user-friendly, support your company, and allow you to share great content that will be seen with your target audience. Take the following social media factors into consideration when crafting your social media posts: 

  • Provide valuable and shareable content. 
  • Make sure you share good quality photos. 
  • Tap into influencers by sharing their great content that will help widen your audience. 
  • Utilize social campaigns to promote your company by offering contests, promotions and newsletters.
  • Don’t forget to intermingle with your audience by answering questions and thanking them for following your business’ social media accounts.

Branding іn Marketing

Marketing your brand involves paying close attention to the demand of the marketplace. This means knowing what your customers want and giving them what they want.

The act of defining your brand is a journey of business self-discovery. You will need to really honest and straight about your ideas. This process does not happen overnight. It’s time-consuming and often feels like an exercise that involves many questions:

  • What is the mission of your company?  
  • What are the most important benefits and features of your products and/or services?
  • What do your customers and audience already know about your company? 
  • What do they think about your company? 
  • What values, personality and qualities do you want them to associate with your company?

Branding іn Advertising

Advertising is the steady message about your business that others will see on a regular basis. This involves strategy and a well-planned schedule to get your message out to the consumer. Having your logo appear in any advertising you do, whether it is in print, ads on the web, an email marketing campaign or on your social media sites will create continuity. Everywhere your brand appears is an advertising opportunity, from bags, tags, web banners and business cards. The more you advertise, your company, the more awareness will grow  and the more familiar consumers will become with your products. By highlighting great characteristics of your brand, news, and promotions you will keep your customers coming back for more.