The Benefits of Search Engine Optimization (SEO)

Businessman with SEO conceptIf you are curious about the benefits of SEO, then you’re already on the right path. SEO is an interesting and very beneficial marketing tool. As you know, the internet is an infinite information portal. It’s not enough just to have a website and a web presence, you have to stand out too. SEO can push the visibility of your business and branding while providing you valuable insight into customer behaviour. 

“Short words are best and the old words when short are best of all.“ – Winston Churchill 

What is SEO?

SEO is often perceived as a secretive tech method that comes with a decoder ring to figure out. It’s not magic! It’s an important marketing approach that can leverage your business, your brand, your website and your blog.

SEO is short for Search Engine Optimization. In simple terms, it all begins with the words we use online. These words help search engines find you and your services. From here it involves writing pages and building links that use keywords people would use while searching for a business like yours. If done consistently well, you will help people find you fast. When you write content that uses the right information, you can leverage your site at the top of the search engine list.

Why do you need SEO?

Everyone looks for business and information online. SEO is a carefully designed system to help your audience sift through all the clutter. It is also a gentler way to market what you do that avoids all the hard sell tactics. Your primary objective should be to draw them in with better and useful information. Search engines reward websites that continually post new and interesting content. Luckily for us, our audience will repost all that good information too. To explain it further, SEO has the following benefits:

  • It builds trust and credibility.
  • It builds your brand.
  • It increases sales.
  • It builds a reputation and a following.
  • It will drive traffic to your site.
  • It creates page ranking.
  • It’s better than paid traffic.
  • It encourages others to share your information.
  • And here’s a big one, your competitors are using it daily!

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

What you can do:

It’s a good to know your goals and to understand your competition when approaching SEO. Next, create a useful, information-rich website then write pages that clearly and accurately describe your content. It’s important to have content such as:

  • white papers
  • blog posts
  • articles
  • research findings
  • case studies
  • latest news
  • useful links
  • user-generated content
  • useful applications or tools
  • a Q&A section
  • interviews and spotlights

What we can do:

SEO is not a one time thing. It is a process of repetition. If you need help, let us make SEO work better for you. We can help remove any barriers on your site that could keep the engines from getting to your pages. We can target keywords, tags, body copy and anything else that can set your page apart. Here’s the wonderful part about this process-it is measurable marketing.  By hiring an expert to help optimize your site, you’ll see your website traffic increase and you’ll see your marketing efforts move in the right direction. No decoder ring required!