With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, focus on these 5 tips:
1. Focus on a strategy
In order to define your strategy, you need to lay out your content marketing plan in writing. This step by step guide will help you focus on the right goals to increase sales, create better content, gain followers and get the right business support. Your strategy will enable your company to dominate a niche by concentrating on a certain part of a market. Companies that succeed with a focus strategy understand the dynamics and unique customer needs of their market niche.
2. Focus on the right team
To get the best out of your social media you want to hire the right people. Look for natural sellers who understand your industry needs easily. Your team should have a clear idea about your plan and have a good grasp of your unique business position and voice. By meeting regularly, you can communicate what you want your team to spend their time on. The more they are informed and made to feel like they are part of a team the more it will help them stay motivated so they can communicate well to your audience.
3. Focus on the right tools
Choosing the right social media management tools for your business requires you to have a good understanding of what your companies needs are. Not all social media marketing tools are created equal nor will they all benefit your company. Even though there are plenty of places to market online, it is best to put your marketing efforts on the right platform. If your business shows many photos online then Instagram should be utilized daily. If you are heavily based on business promotion and business writing, Linkedin and Twitter can be a great marketing asset.
4. Focus on content marketing
It’s not enough to simply create content, it’s important to publish news, blogs, and newsletters while producing webinars and podcasts. Companies today have to be consistently creating and sharing really great information—not just stuff. When it comes to content marketing, either you get noticed or you don’t. It isn’t just about storytelling; it’s about consistently telling a true story well.
5. Focus on partners
People talking to people is the human way of marketing. Connect with all your partners by engaging them online. Share their content and link them to information on social media on topics that your partners care about. The more you do this, they more they will share your information about your business too.