The GDC Group

Menu
  • Email
  • Facebook
  • Pinterest
  • Twitter
  • YouTube
  • Website Design
  • Internet Marketing
  • Search Engine Optimization

905-704-1734

  • Who We Are
  • What We Do
    • E-commerce
    • E-mail marketing
    • Graphic Design and Marketing
    • Search Engine Optimization (SEO)
    • Social Media
    • Affordable Website Design
    • Internet Marketing
  • Where To Find Us
  • Why Use Us
    • Testimonials
  • How We Do It
  • Resources
    • Branding
    • eCommerce
    • General Business
    • Newsletters / eMail Marketing
    • Online Reputation Management
    • SEO/SEM
    • Social Media
    • Web Design

5 Tips for Online B2B Success

April 18, 2016 By gdcadmin

B2B Online SuccessWith all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, focus on these 5 tips:

1. Focus on a strategy

In order to define your strategy, you need to lay out your content marketing plan in writing. This step by step guide will help you focus on the right goals to increase sales, create better content, gain followers and get the right business support. Your strategy will enable your company to dominate a niche by concentrating on a certain part of a market. Companies that succeed with a focus strategy understand the dynamics and unique customer needs of their market niche.

2. Focus on the right team

To get the best out of your social media you want to hire the right people. Look for natural sellers who understand your industry needs easily. Your team should have a clear idea about your plan and have a good grasp of your unique business position and voice. By meeting regularly, you can communicate what you want your team to spend their time on. The more they are informed and made to feel like they are part of a team the more it will help them stay motivated so they can communicate well to your audience.

3. Focus on the right tools

Choosing the right social media management tools for your business requires you to have a good understanding of what your companies needs are. Not all social media marketing tools are created equal nor will they all benefit your company. Even though there are plenty of places to market online, it is best to put your marketing efforts on the right platform. If your business shows many photos online then Instagram should be utilized daily. If you are heavily based on business promotion and business writing, Linkedin and Twitter can be a great marketing asset.

4. Focus on content marketing

It’s not enough to simply create content, it’s important to publish news, blogs, and newsletters while producing webinars and podcasts. Companies today have to be consistently creating and sharing really great information—not just stuff.  When it comes to content marketing, either you get noticed or you don’t. It isn’t just about storytelling; it’s about consistently telling a true story well.

5. Focus on partners

People talking to people is the human way of marketing. Connect with all your partners by engaging them online. Share their content and link them to information on social media on topics that your partners care about. The more you do this, they more they will share your information about your business too.

Filed Under: Content, Facebook, General Business, LinkedIn, Twitter

Newsletter

Subscribe to our newsletter!

Testimonials

“an integral part of our success”

We rent our properties in Muskoka, Canada and Provence, France. We are always fully booked in the high season at both properties and our website has been an integral part of our success. The GDC Group knows websites and they have been extremely helpful with questions and ideas for us.
Sandra and Paul BeckettMuskokaProvence.com

Featured Client

Holly DeWolf

Holly DeWolf

The Latest from our Facebook Page

This message is only visible to admins.
Problem displaying Facebook posts.
Click to show error
Error: Server configuration issue
Ready to expand your world view?
Call us today to get started.

Copyright © 2022 The GDC Group · All Rights Reserved · Duplication in whole or in part is expressly forbidden
The GDC Group | St. Catharines, ON | 905-704-1734