The importance of colour in branding

“Colour is a creative element, not a trimming.” – Piet Zwart Pick a colour but not just any colour for your marketing. Colours definitely play an important conscious and unconscious role in purchasing decisions. Certain colours have a huge psychological impact on people’s behavior, emotions and buying choices. Designers and marketers know the importance that colours … Read more

More About the Importance of Branding

Branding for Business | The GDC Group

You don’t need to be a huge corporation like Nike or Starbucks to have a brand that stands out. Even the smallest companies can create a memorable presence online and off. What is Branding? Branding іѕ the steady process оf promoting your company so it will be а recognized and well-respected name in thе market. … Read more

Logos vs. Word Marks

Logos vs Word Marks

Design today moves pretty fast so it’s easy to get confused with all the new terminology. Companies who want an edge in today’s busy marketplace are always on the lookout for good design. To create a recognizable business image it takes skill and knowledge. A good designer who develops award winning marketing materials knows the … Read more

The Importance Of Branding

“Be so good they can’t ignore you.” - Steve Martin

Branding is one of the biggest things to focus on when building any business, large or small. In an increasingly competitive world, it’s important to find your edge, your niche and your audience. It’s more than a logo – a brand lives and evolves in the minds and hearts of potential clients. It all comes … Read more