Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
Social Media Sites: Pros and Cons for Business
Like all things in life, it’s good to know the pros and cons of something before we add it to our business promotion. What works for one will not always work for someone else. Since social media does not come with an off switch, we need to make sure we are spending our time productively […]
5 Tips for Online B2B Success
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, […]
Why you should outsource to a social media manager
These days, it isn’t enough to have a website, a Facebook page, and a twitter account. If you want to make your time online more effective then you need a plan. By hiring a social media manager to help you with your online marketing, you are setting up a better sharing system. This system includes images, […]