B2B is short for business to business. It is defined as a sales model that involves one business selling products or services to another business. This type of selling approach is a much different mindset than selling to consumers because B2B salespeople often sell to professional buyers who are trained to get the best possible … Read more
Newsletters have been an email staple for a very long time. Despite what many think, email is still the most powerful way to get in front of your audience. Newsletters definitely feel a lot more personal than endless social media posts. Obviously, we don’t want any newsletter going into a spam folder. When customers subscribe to … Read more
Do social media numbers matter? Many people believe the more followers and “likes” they have the better their social media success is. In fact, the opposite is true. We place too much value on sheer numbers than on the actual types of followers and content that may or may not benefit our business. Why all … Read more
It has become virtually impossible to shy away from having an online presence in order to promote your business and connect with customers. Furthermore, an increasing number of individuals are using smartphones worldwide for communicating, learning, and purchasing. To operate online, your team needs to have a killer mobile site to convert smartphone browsers into … Read more
Is your company simply going through the motions on social media? For many small business owners, updating their Facebook, Twitter, and Instagram pages is done because it’s the “right thing to do”. Without setting clear goals for your business on these platforms, it’s hard to know how well your social media strategy is doing. You … Read more
There’s no doubt that having a blog is beneficial to any business. A blog is a fantastic place to find new customers by offering them useful information, tips, product and service articles. It shows customers why they should do business with you and not your competitors. However, once you have made the decision to start a … Read more
Are you stuck doing what you’ve always done to attract and retain new customers, only to get the exact same results? Most business owners don’t need to be told that trying to generate new customers can be difficult. Just trying to remain in business takes a lot of time, money and energy, and sometimes this … Read more
There’s no doubt that Facebook is one of the most popular social media platforms available to us. If you have been thinking about promoting your business on Facebook, it helps to have a grasp on what is required to help get your page going. It doesn’t matter what size your business is, you should take the opportunity … Read more
SEO and social media are like good friends because where there’s one, you’ll find the other. Because of this buddy system, it affects the information you look for and the content you share. Search engines take all this into account when indexing content across the web. The social media we engage in gives marketing professionals … Read more
Every business owner approaches blogging differently. Many write daily, some blog once a week, and some only a few times a month. It all depends on what is important to you and what you have time to post. One thing is certain, creating consistency is key with your articles. Start by asking yourself these questions … Read more