B2B is short for business to business. It is defined as a sales model that involves one business selling products or services to another business. This type of selling approach is a much different mindset than selling to consumers because B2B salespeople often sell to professional buyers who are trained to get the best possible … Read more
If you are looking to add new original imagery to your marketing materials then why not consider hiring an illustrator? Here are a few great reasons why you should: It adds new life to your projects Traditionally most business promotion is accompanied with a lot of text and photographs. If you really want your marketing … Read more
Now that the Christmas rush is over and the decorations have been put away, it’s time to get organized. January and February are often the quiet months but that doesn’t mean it can’t be productive. The New Year is the time we look forward and the time we look back, so it helps to start … Read more
Many people equate the word boutique with a tiny fashion shop selling designer clothing. However, a boutique is actually defined as a company that provides a niche or specialty. This kind of agency is usually smaller than its competition and provides more customized personal services at a price that is more budget friendly than their … Read more
Designing websites and marketing materials can take is a lot of work and planning. This is why we hire experts for the job. A graphic designer’s expertise is to create well-designed logos, promotional materials, and web pages that showcase your company’s personality. When you hire a designer you want to make sure it’s a great … Read more
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, … Read more
1. Start with a clean slate A clean office, an organized desk, and a tidy desktop are great ways to start off your business year right. Organizing paperwork can be a tedious process so create a plan that once a week you tackle that chore to avoid pile ups. Dusting and tidying up your office … Read more
“Design is a funny word. Some people think design means how it ‘looks,’ but of course if you dig deeper, it’s really how it ‘works.” -Steve Jobs Every day we are exposed to a busy landscape of words, sights and sounds. Saying that we filter a lot of information we see is an understatement. This … Read more