We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that … Read more
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms … Read more
In today’s big busy mobile world, your website is no longer just an eye-catching design. Your website needs to be a functional marketing tool that adapts to new technologies with well-written content. Your business website is never finished: there are regular updates, SEO, updating content, adding articles, new products, new services, optimized for all devices … Read more
We often spend a huge amount of time online, but the best relationships happen face to face. As a business owner, it’s good to leave the office and spend some time with like-minded people in our community. This is where business networking comes in. We are social beings but put us in a room full of strangers … Read more
Now that the Christmas season is over and the new year has begun, it’s time to start planning ahead for next 12 months — and thinking about what the next holiday sale can do for your business. Everyone loves a good sale. Your customers buy what they buy because it improves their life in some … Read more
Christmas is around the corner so right now is a good time to get cracking on your holiday marketing. For business owners, the holiday season is an opportunity to create sales, deals, and promotions that your community will love. Here are some marketing tips to get your holiday sales rolling. 1. Set up a holiday … Read more
B2B is short for business to business. It is defined as a sales model that involves one business selling products or services to another business. This type of selling approach is a much different mindset than selling to consumers because B2B salespeople often sell to professional buyers who are trained to get the best possible … Read more
If you are looking to add new original imagery to your marketing materials then why not consider hiring an illustrator? Here are a few great reasons why you should: It adds new life to your projects Traditionally most business promotion is accompanied with a lot of text and photographs. If you really want your marketing … Read more
Now that the Christmas rush is over and the decorations have been put away, it’s time to get organized. January and February are often the quiet months but that doesn’t mean it can’t be productive. The New Year is the time we look forward and the time we look back, so it helps to start … Read more
Many people equate the word boutique with a tiny fashion shop selling designer clothing. However, a boutique is actually defined as a company that provides a niche or specialty. This kind of agency is usually smaller than its competition and provides more customized personal services at a price that is more budget friendly than their … Read more