Protecting your online reputation is an ongoing process. No one can fully control what is being shared about you and your business online. Thankfully there are strategies to help keep things positive. What is reputation management? It is an ongoing process of monitoring what is being said about your business online. These include: Why is … Read more
Social media has always been an open forum for ideas, sharing, and comments. Over the years, it has also become the new complaint department. The comments section can pose many issues for companies online if left unchecked and moderated. Facebook, Instagram, Pinterest, and Twitter act as a go-between for your company. They set the tone … Read more
If you want to be found locally, it’s important that you set up a Google My Business page. It’s an easy-to-use tool that helps businesses with a physical location to manage how they appear in Google searches and Google maps. Google My Business makes it easier for customers to find your physical location, your website, and … Read more
Do you think it’s weird to Google yourself? It’s not! What you don’t know about your online reputation can hurt you. You are what a search engine says you are to those online. We are Googled each day by potential clients, the media, referral sources, and the list goes on. Your online reputation is important … Read more
We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that … Read more
Are you stuck doing what you’ve always done to attract and retain new customers, only to get the exact same results? Most business owners don’t need to be told that trying to generate new customers can be difficult. Just trying to remain in business takes a lot of time, money and energy, and sometimes this … Read more
Remember the book 1984 by George Orwell? The premise was that we are constantly being watched and there was a total end of privacy. We now live in an age where many of us can relate to this situation. Social media today is starting to feel as if there are too many eyes and ears are on everything … Read more
No one likes getting them but, believe it or not, negative comments are often disguised as a golden opportunity! We all work hard to build and protect our online reputation. We follow the advice of the experts, we do our homework and try to follow our guts. Sadly, we cannot always control the internet when … Read more