If you want to keep your audience coming back again and again to your website, then you want to provide long lasting content that stands out from the rest online. You can do this by creating evergreen content. Why is it called evergreen content? Evergreen content is considered sustainable and lasting just like evergreen trees that […]
Why you should focus on local SEO marketing
Search Engine Optimization (SEO) is a very important tool to help promote your business worldwide and locally. Many businesses often to forget to focus locally because we often think too big. Thinking big is never a bad thing, however, some businesses think so big that they forget to promote themselves where they are located. Try […]
5 Tips for Online B2B Success
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, […]
SEO Terms Every Business Owner Should Know
The language of SEO is an important skill for online business owners to have. Not only does it help you understand Search Engine Optimization a little more, but it will help you discover where you can improve your business website’s SEO efforts. Here are 9 SEO terms every business owner should know: SEM or Search Engine Marketing (or Search […]
The Benefits Of Having A Business Blog
Anytime we have an opportunity to share our ideas and expertise, it is definitely something we should take advantage of. Blogging is not only a popular pastime for some, it’s also a way to communicate on a broader and expert level with our customers. It’s said by many that writing is hard. Yes, it’s true […]
Why Search Engine Optimization is an ongoing process
SEO (Search engine optimization) is a continual process that is never a one-time event. It’s your silent online partner that you need to hang out with often. SEO is a forever evolving process because the market, the competition, and search engines are constantly changing over time. If you are in business, you must embrace these […]
10 Ways to Make a Good Business Blog
1. Be Consistent A good rule of thumb is to post to your blog regularly if you want to reach a wide, steady audience. Blogs that update their content on a regular basis are more likely to get crawled by Google. One way to help yourself accomplish this is to set up a blogging schedule to […]