Branding in today’s distracted world

Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a … Read more

Do social media numbers matter?

Do social media numbers matter?  Many people believe the more followers and “likes” they have the better their social media success is. In fact, the opposite is true. We place too much value on sheer numbers than on the actual types of followers and content that may or may not benefit our business.  Why all … Read more

Types of social media posts that get noticed!

Social Media Posts |

If you want to build an audience for your business social media sites, you’ve got to share great information. It helps to be consistent, conscientious and kind. Don’t forget to show the real you and humor in your posts too – people love to get to know the people behind the business. Here are some tips … Read more