Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
How to create a great social media video
If you are looking to change up your social media this year, why not consider a video? It’s been proven that great videos drive social media engagement now more than just posts and pictures. But there many things to consider to create a visual success. Here are some tips to help you: 1. Write a […]
The business benefits of being on social media
In the early days of social media, posting online was seen as a passing fad to catch up with old friends and to share photos of your latest trip. Since then, social media has come a long way with over 2.3 billion (and counting) active users that make it a very valuable marketing tool. Despite […]
What should you write about on your blog
When you consider adding a blog to your business, it’s important to think about what your audience will be interested in reading about. Persistence is key with blogging so it’s good to have a plan. It’s also important to tap into what you’re passionate about but don’t be afraid to add topics that are different […]
The importance of social media story telling
It’s true, we all love a good story. That’s why we should be taking advantage of this tried and true approach to your social media marketing. Advertising does not work the same way as it once did. Now our audience wants to feel connected to the brands and companies they support. From an audience’s perspective, […]
Do social media numbers matter?
Do social media numbers matter? Many people believe the more followers and “likes” they have the better their social media success is. In fact, the opposite is true. We place too much value on sheer numbers than on the actual types of followers and content that may or may not benefit our business. Why all […]
5 Social Media Goals you can set for your business (and how to track them)
Is your company simply going through the motions on social media? For many small business owners, updating their Facebook, Twitter, and Instagram pages is done because it’s the “right thing to do”. Without setting clear goals for your business on these platforms, it’s hard to know how well your social media strategy is doing. You […]