Is your company simply going through the motions on social media? For many small business owners, updating their Facebook, Twitter, and Instagram pages is done because it’s the “right thing to do”. Without setting clear goals for your business on these platforms, it’s hard to know how well your social media strategy is doing. You […]
Business blogging: what should you blog about?
There’s no doubt that having a blog is beneficial to any business. A blog is a fantastic place to find new customers by offering them useful information, tips, product and service articles. It shows customers why they should do business with you and not your competitors. However, once you have made the decision to start a […]
How tо Promote уоur Business оn Facebook
There’s no doubt that Facebook is one of the most popular social media platforms available to us. If you have been thinking about promoting your business on Facebook, it helps to have a grasp on what is required to help get your page going. It doesn’t matter what size your business is, you should take the opportunity […]
How social media impacts SEO
SEO and social media are like good friends because where there’s one, you’ll find the other. Because of this buddy system, it affects the information you look for and the content you share. Search engines take all this into account when indexing content across the web. The social media we engage in gives marketing professionals […]
Setting a Schedule for your Business Blog
Every business owner approaches blogging differently. Many write daily, some blog once a week, and some only a few times a month. It all depends on what is important to you and what you have time to post. One thing is certain, creating consistency is key with your articles. Start by asking yourself these questions […]
What is interactive marketing?
Traditionally online marketing has been a one-way conversation that advertises a product or service. Because of its one-way nature, this type of adverting does not work well in today’s new marketplace. Now your customers want a say about the services and products they support and buy. Folks online do not want to be sold or […]
SEO Basics: Evergreen Content
If you want to keep your audience coming back again and again to your website, then you want to provide long lasting content that stands out from the rest online. You can do this by creating evergreen content. Why is it called evergreen content? Evergreen content is considered sustainable and lasting just like evergreen trees that […]