At The GDC Group, we know how important it is to have constant communication with your customers. Talking on the phone, regular social media posts and meeting face-to-face are all very important but many often overlook the importance of email. Why are newsletters good for your business? Newsletters generate more sales.By taking simple steps, you can promote your … Read more
Photos are the number one attachment used on most social media sites. In today’s competitive marketplace, a big part of having an attractive and effective ecommerce website means having high-quality, beautiful product photography. It’s your best promotion because it immediately projects quality and value which results in more sales. Without proper images, you would be … Read more
There are many decisions to make when designing a website, but one thing is certain – it’s important to have one. And a good website comes down to planning, so get out your notebook and let’s begin with some questions to ask yourself: Who is your audience? Who needs your services? How will your audience … Read more
Design today moves pretty fast so it’s easy to get confused with all the new terminology. Companies who want an edge in today’s busy marketplace are always on the lookout for good design. To create a recognizable business image it takes skill and knowledge. A good designer who develops award winning marketing materials knows the … Read more
There has never been a better time to get your business online. It’s true that the importance of word-of-mouth will always be important, but social media can expand your professional reach even farther. Social media is not time wasted when you are online with a specific purpose. This purpose is to interact with your audience, … Read more
Having a good, unique and content filled website is always a good marketing decision. As a business, you need a website because your market demands it. Your customers routinely use the internet as an information gateway to find the products and services they’re looking for. Other important reasons include the opportunity to deliver information, products and … Read more
Branding is one of the biggest things to focus on when building any business, large or small. In an increasingly competitive world, it’s important to find your edge, your niche and your audience. It’s more than a logo – a brand lives and evolves in the minds and hearts of potential clients. It all comes … Read more
When Google announced they were going to flag mobile-ready websites there was a lot of speculation online about whether sites would be penalized in their ranking if they were not mobile-ready. As it turns out, Google just announced on their Official Google Webmaster Blog that they are, indeed, making mobile readiness a ranking factor (see excerpt below): … Read more
“Design is a funny word. Some people think design means how it ‘looks,’ but of course if you dig deeper, it’s really how it ‘works.” -Steve Jobs Every day we are exposed to a busy landscape of words, sights and sounds. Saying that we filter a lot of information we see is an understatement. This … Read more
If you are curious about the benefits of SEO, then you’re already on the right path. SEO is an interesting and very beneficial marketing tool. As you know, the internet is an infinite information portal. It’s not enough just to have a website and a web presence, you have to stand out too. SEO can push the … Read more