The language of SEO is an important skill for online business owners to have. Not only does it help you understand Search Engine Optimization a little more, but it will help you discover where you can improve your business website’s SEO efforts. Here are 9 SEO terms every business owner should know: SEM or Search Engine Marketing (or Search … Read more
Leaving a lasting impression can be difficult in today’s busy social networking world. Having an email signature is essential however it does not come without it’s own set of challenges: you want to provide the right information to your readers without having a long and cluttered sign off at the bottom of your email messages. Not having … Read more
There is so much to consider when we decide to get a website. You can choose a static website or one based off a template. WordPress is a popular choice for many and comes with many perks. Having a static site designed for you does have many benefits too. Here are some questions to mull … Read more
No one likes getting them but, believe it or not, negative comments are often disguised as a golden opportunity! We all work hard to build and protect our online reputation. We follow the advice of the experts, we do our homework and try to follow our guts. Sadly, we cannot always control the internet when … Read more
Anytime we have an opportunity to share our ideas and expertise, it is definitely something we should take advantage of. Blogging is not only a popular pastime for some, it’s also a way to communicate on a broader and expert level with our customers. It’s said by many that writing is hard. Yes, it’s true … Read more
1. Start with a clean slate A clean office, an organized desk, and a tidy desktop are great ways to start off your business year right. Organizing paperwork can be a tedious process so create a plan that once a week you tackle that chore to avoid pile ups. Dusting and tidying up your office … Read more
SEO (Search engine optimization) is a continual process that is never a one-time event. It’s your silent online partner that you need to hang out with often. SEO is a forever evolving process because the market, the competition, and search engines are constantly changing over time. If you are in business, you must embrace these … Read more
1. Your business website is not mobile friendly Your busy audience is always looking for a convenient way to find information fast. We are doing more on our phones than ever before so it’s important that your business website is easily read on all devices such as laptops, smartphones and iPads. Your website needs to … Read more
1. Be Consistent A good rule of thumb is to post to your blog regularly if you want to reach a wide, steady audience. Blogs that update their content on a regular basis are more likely to get crawled by Google. One way to help yourself accomplish this is to set up a blogging schedule to … Read more
These days, it isn’t enough to have a website, a Facebook page, and a twitter account. If you want to make your time online more effective then you need a plan. By hiring a social media manager to help you with your online marketing, you are setting up a better sharing system. This system includes images, … Read more