What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for […]
Email is not dead. It’s grown up!
Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life. The stats also say we check our emails at least 20 times a day. This suggests that email […]
Six Reasons to have a Mentor
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” John C. Crosby Finding a good mentor is much more than just talking about business over coffee. It truly is the best buddy system a business could ask for. It’s a casual problem-solving relationship with a higher purpose. […]
10 Ways your company can give back to your community
Being in business is busy so it is easy to lose sight of what is right in front you: your community. Take a step back and take a look at how you can give back to your neighbourhood. We are not suggesting to break the bank but we do know that a little funding and some […]
9 ways to attract customers and keep them coming back!
1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers […]
Why You Should Hire a Social Media Specialist
A social media specialist is a vital online collaborator that helps your company build your social media presence. You may ask why you would need one of these helpers since you already go online anyway. Here’s why you need one: they can develop a social media strategy that saves you time while reaching a wider […]
What to Remember When Posting Online
We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that […]
What is Location-based Marketing?
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms […]
A website design checklist to ask yourself
In today’s big busy mobile world, your website is no longer just an eye-catching design. Your website needs to be a functional marketing tool that adapts to new technologies with well-written content. Your business website is never finished: there are regular updates, SEO, updating content, adding articles, new products, new services, optimized for all devices […]
How to Use Instagram Like a Pro!
Instagram is hardly a new app, but some of the new features help you go beyond just posting the usual pictures and videos. Many are using this app for business and branding purposes too. Since Instagram is continuously adding new features, it is becoming the go-to app for over 400 million users. Here are some […]