Instagram is hardly a new app, but some of the new features help you go beyond just posting the usual pictures and videos. Many are using this app for business and branding purposes too. Since Instagram is continuously adding new features, it is becoming the go-to app for over 400 million users. Here are some […]
New to business networking? Not a problem!
We often spend a huge amount of time online, but the best relationships happen face to face. As a business owner, it’s good to leave the office and spend some time with like-minded people in our community. This is where business networking comes in. We are social beings but put us in a room full of strangers […]
Branding in today’s distracted world
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]
5 tips to help simplify SEO
When you spend time writing and adding content to your website or blog, you want that effort to pay off. It makes sense that if people can’t find your content they can’t read it, use it or share it with others. SEO, or Search Engine Optimization, is the process of fine-tuning your website so you rank […]
Why a visually appealing website is important
We are told to never judge a book by it’s cover. However, this does not apply to web design. The first things we see are colours, shapes, layout, fonts, good visual balance, visual continuity and the white space. If it appeals to us, we will feel more compelled to stay and to return. There […]
How to create a great social media video
If you are looking to change up your social media this year, why not consider a video? It’s been proven that great videos drive social media engagement now more than just posts and pictures. But there many things to consider to create a visual success. Here are some tips to help you: 1. Write a […]
The business benefits of being on social media
In the early days of social media, posting online was seen as a passing fad to catch up with old friends and to share photos of your latest trip. Since then, social media has come a long way with over 2.3 billion (and counting) active users that make it a very valuable marketing tool. Despite […]
The importance of colour in branding
“Colour is a creative element, not a trimming.” – Piet Zwart Pick a colour but not just any colour for your marketing. Colours definitely play an important conscious and unconscious role in purchasing decisions. Certain colours have a huge psychological impact on people’s behavior, emotions and buying choices. Designers and marketers know the importance that colours […]
7 Ways Your Business Can Benefit From Regular Holiday Sales
Now that the Christmas season is over and the new year has begun, it’s time to start planning ahead for next 12 months — and thinking about what the next holiday sale can do for your business. Everyone loves a good sale. Your customers buy what they buy because it improves their life in some […]
What should you write about on your blog
When you consider adding a blog to your business, it’s important to think about what your audience will be interested in reading about. Persistence is key with blogging so it’s good to have a plan. It’s also important to tap into what you’re passionate about but don’t be afraid to add topics that are different […]