New Year, New Approach

It’s 2023. Will this year be any different?  We put a lot of pressure on ourselves after we ring in the new year. We make resolutions and then we quickly forget about them. I once read that resolutions are casual promises we make to ourselves that we are under no legal obligation to fulfill. No … Read more

Four Ways Small Business Can Survive Inflation

man with balloons with dollar signs on them in front of a graph trending upwards representing inflation

Inflation in Canada is on the rise. It is the highest it has been in four decades. The past 2 1/2  years have been daunting from Covid, the Ukrainian crisis, and now a low employment rate. Canadian small businesses remain strong despite the upcoming challenges with Christmas around the corner.  There are strategies you can … Read more

How to build the perfect post

You already know how important it is to have a consistent social media presence.  Now we want to express the importance of creating posts with a purpose. Marketing on purpose keeps things genuine, truthful, and helpful while helping you build an audience.  When setting up social media posts, keep these 6 marketing steps in mind:  1. … Read more

What is a value proposition?

You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work  “clicked” with the right target audience?  Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more

How to handle negative social media comments

four people seated on a couch, holding emojis over their faces

Social media has always been an open forum for ideas, sharing, and comments. Over the years, it has also become the new complaint department. The comments section can pose many issues for companies online if left unchecked and moderated. Facebook, Instagram, Pinterest, and Twitter act as a go-between for your company. They set the tone … Read more