Empathy is defined as the ability to understand and share the feelings of another. Empathy is also seen as a crucial skill to have as a leader, marketer, and business owner. This valuable skill helps you better understand the needs of your customers. One thing is certain: Data can never replace real human connections! Empathy […]
What Does a New Normal Mean to You?
Change is the name of the game during COVID-19. We have all adjusted and we will all adjust some more as the year goes on. It’s no surprise that this pandemic has changed the way we do things and that includes the work world too. There’s a new normal happening. A new normal is defined […]
Marketing with Memes
Adding memes to your online marketing strategy is a great way to shake things up. They are everywhere online. Memes are easily digestible and offer a funny, sometimes biting, and entertaining take on the human experience. It’s a very easy marketing trend that many use. But seriously, who doesn’t like a good meme? Social media […]
The Upsides of Working from Home
The idea of working from home always seemed like a casual approach to work mainly utilized for freelancers and stay-at-home parents. It was not what many of us had planned to do but here we are mustering through another pandemic year. Working in your pj’s with no commute time in the space you live in does have […]
The Importance of Testimonials
We live in a very busy online world. Now that Covid-19 has been going on for over a year, spending time online has increased exponentially. Right now, being online is convenient and safe so we can reduce our risk of Covid-19. When folks go to purchase items online, they search for testimonials, opinions and reviews. […]
Five Easy Ways To Market Yourself
We hear a lot about marketing regularly online. We know it’s important. What we are not always told is that it’s not an automatic fix. Self-promotion is more than just telling people what you do and what you sell. It’s about building interest, building a community, and building a better conversation about the value you […]
How to write a social media bio that gets attention
Social media moves fast so it’s important to make the right impression quickly. Biographies are very important. They are often the first thing people look at when they go to your media. The wrong tone, the wrong words, or a lack of information can work against you. Some of the usual biography issues are: They […]
8 Quick Marketing Ideas To Kick off the New Year Right
One of the greatest things about a new year is that it gives us a chance to reset and refresh. Now is a great time to update your social media, your website, and even your home workspace. The holidays are over so it’s time to get back to work. Here are some ideas to start off […]
Eight Ideas for an Unpredictable 2021
Right now is a good time to wrap up the year 2020 and throw it swiftly to the curb. We are done! We all want a speedy end to “the year that wasn’t” while moving into a much happier new year. Let’s summarize the year 2020: a worldwide virus that affected everyone on some level, […]
Know your sources when posting online
Marketing on social media is a delicate balance of promoting your business and engaging with your customers. We need to promote what we do but sometimes we also want to share relevant news. But sometimes this news is not always what we think it is. Social media is riddled with fake news and this is […]