What is a value proposition?

You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work  “clicked” with the right target audience?  Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more

How to handle negative social media comments

four people seated on a couch, holding emojis over their faces

Social media has always been an open forum for ideas, sharing, and comments. Over the years, it has also become the new complaint department. The comments section can pose many issues for companies online if left unchecked and moderated. Facebook, Instagram, Pinterest, and Twitter act as a go-between for your company. They set the tone … Read more

Get Back to Basics in 2022

mature woman drinking hot coffee in the kitchen

Are you ready for 2022? If you said no, you are not alone. We don’t know what to expect from the ongoing roller coaster ride we’ve been on since 2020. One thing is certain- we are ready to step off.  Since 2020 we have had to redesign how we do things both in life and with … Read more

Five Tips for Your 2022 Business Strategy

co-workers at strategy meeting

There is no simple answer to what lies ahead in 2022, however, that does not mean you cannot work on a new strategy. Since Covid keeps rewriting the rules on how we live and do business we need to have a plan. Your business strategy needs to respond to current trends, social media, marketing, and … Read more

How to promote what you do

two men talking at a business networking event

Think back to the last time you met someone new. What was the first question they asked you? That’s right: “what do you do for a living?” Every time we hear this question, it’s amazing how much it can still catch us off guard. It’s more often than not an awkward moment. Why is it … Read more