It’s 2023. Will this year be any different? We put a lot of pressure on ourselves after we ring in the new year. We make resolutions and then we quickly forget about them. I once read that resolutions are casual promises we make to ourselves that we are under no legal obligation to fulfill. No … Read more
Inflation in Canada is on the rise. It is the highest it has been in four decades. The past 2 1/2 years have been daunting from Covid, the Ukrainian crisis, and now a low employment rate. Canadian small businesses remain strong despite the upcoming challenges with Christmas around the corner. There are strategies you can … Read more
You already know how important it is to have a consistent social media presence. Now we want to express the importance of creating posts with a purpose. Marketing on purpose keeps things genuine, truthful, and helpful while helping you build an audience. When setting up social media posts, keep these 6 marketing steps in mind: 1. … Read more
You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work “clicked” with the right target audience? Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more
Newsletters have stood the test of time. The reason why is because they work! When a well-constructed newsletter is brimming with information nuggets your audience will look forward to getting it. Your newsletter is your place to shine. This kind of promotion helps you share news, tips, articles, products, and your expertise. It’s one of … Read more
Right now is a good time to add something special touch to your marketing efforts. Personalization has now evolved beyond knowing your customers by name and offering a regular newsletter. The bar has been set so much higher due to the pandemic and inflation. If you want to get their attention, you will have to add … Read more
At The GDC Group we know social media is an important way to help your business grow. However, we also know that it’s not the only way. Lately, social media has become a volatile place with a lot of changes and challenges coming our way. With Elon Musk taking over Twitter and Instagram changing its … Read more
Social media is important but having a website is even better. Websites are the biggest networking tool we have. We definitely spend too much time on social media and too little time promoting and updating our websites. Putting a good website together means being a good planner and part designer along with a good dose … Read more
The internet is a big place and since it’s so big, it can be an overwhelming place to spend your time. Now more than even ever, we need to apply critical thinking towards social media. There is a minefield of media misinformation, opinions, and negativity. Apps such as Facebook and Twitter have become a hotspot … Read more
Social media has always been an open forum for ideas, sharing, and comments. Over the years, it has also become the new complaint department. The comments section can pose many issues for companies online if left unchecked and moderated. Facebook, Instagram, Pinterest, and Twitter act as a go-between for your company. They set the tone … Read more