We hear a lot about marketing regularly online. We know it’s important. What we are not always told is that it’s not an automatic fix. Self-promotion is more than just telling people what you do and what you sell. It’s about building interest, building a community, and building a better conversation about the value you […]
How to write a social media bio that gets attention
Social media moves fast so it’s important to make the right impression quickly. Biographies are very important. They are often the first thing people look at when they go to your media. The wrong tone, the wrong words, or a lack of information can work against you. Some of the usual biography issues are: They […]
8 Quick Marketing Ideas To Kick off the New Year Right
One of the greatest things about a new year is that it gives us a chance to reset and refresh. Now is a great time to update your social media, your website, and even your home workspace. The holidays are over so it’s time to get back to work. Here are some ideas to start off […]
Eight Ideas for an Unpredictable 2021
Right now is a good time to wrap up the year 2020 and throw it swiftly to the curb. We are done! We all want a speedy end to “the year that wasn’t” while moving into a much happier new year. Let’s summarize the year 2020: a worldwide virus that affected everyone on some level, […]
Know your sources when posting online
Marketing on social media is a delicate balance of promoting your business and engaging with your customers. We need to promote what we do but sometimes we also want to share relevant news. But sometimes this news is not always what we think it is. Social media is riddled with fake news and this is […]
Do you need a marketing makeover?
Fall is here and that makes it a good time to look at your marketing efforts. During this time, you can get a jump-start on the busier selling times such as Black Friday and Christmas. All this housekeeping will help your promotions and future sales. These efforts include marketing that you do online, in-person, and […]
How to create a professional LinkedIn profile
We all know LinkedIn is good for business — it’s like your very own billboard to showcase what you do. Your future connections are just waiting to be made. The information you share here is very important so make sure you spotlight your accomplishments while targeting the right audience. To begin, you will need to […]
Why you need a Google My Business account
If you want to be found locally, it’s important that you set up a Google My Business page. It’s an easy-to-use tool that helps businesses with a physical location to manage how they appear in Google searches and Google maps. Google My Business makes it easier for customers to find your physical location, your website, and […]
Reasons to update your website
I’m going to start off by channeling Marie Kondo here: Does your website bring you joy? Does the spring cleaning bug have you in its grasp? Having your website redesigned can feel like a huge challenge, but remember you are not starting from scratch. In the grand scheme of all things design related, you […]
How to Get Started in E-commerce
Do you need to take your existing business online? Restrictions due to COVID-19 are changing the way we run our companies. Right now is the best time to get started in e-commerce. E-commerce stands for electronic commerce. It is a way for people to buy products and services online. Quite simply, it is an online store. […]