What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for … Read more
Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life. The stats also say we check our emails at least 20 times a day. This suggests that email … Read more
1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers … Read more
Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms … Read more
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a … Read more
Newsletters are a great way to your keep subscribers informed about your business and your brand. Numerous studies find that email is still an effective and profitable way of communicating with customers while bringing in new business. The big things we want our newsletters to achieve are: have it opened, make a connection and encourage … Read more
Newsletters have been an email staple for a very long time. Despite what many think, email is still the most powerful way to get in front of your audience. Newsletters definitely feel a lot more personal than endless social media posts. Obviously, we don’t want any newsletter going into a spam folder. When customers subscribe to … Read more
There’s no doubt that Facebook is one of the most popular social media platforms available to us. If you have been thinking about promoting your business on Facebook, it helps to have a grasp on what is required to help get your page going. It doesn’t matter what size your business is, you should take the opportunity … Read more
If you are looking to add new original imagery to your marketing materials then why not consider hiring an illustrator? Here are a few great reasons why you should: It adds new life to your projects Traditionally most business promotion is accompanied with a lot of text and photographs. If you really want your marketing … Read more
Traditionally online marketing has been a one-way conversation that advertises a product or service. Because of its one-way nature, this type of adverting does not work well in today’s new marketplace. Now your customers want a say about the services and products they support and buy. Folks online do not want to be sold or … Read more