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What is opt-in marketing?

November 21, 2019 By gdcadmin

Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much […]

Filed Under: Advertising, Blog, Newsletters / eMail Marketing, Web Design

Website landing pages vs homepages

October 17, 2019 By gdcadmin

What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for […]

Filed Under: Advertising, Blog, Navigation, Web Design

Email is not dead. It’s grown up!

August 15, 2019 By gdcadmin

Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life.  The stats also say we check our emails at least 20 times a day. This suggests that email […]

Filed Under: Blog, General Business, Newsletters / eMail Marketing

9 ways to attract customers and keep them coming back!

May 16, 2019 By gdcadmin

1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers […]

Filed Under: Advertising, Blog, General Business, Social Media

What is Location-based Marketing?

February 21, 2019 By gdcadmin

Location-based marketing is the process of targeting potential customers in your local area. By focussing on your neighborhood means a more targeted approach with your audience while doing it in a manner that feels more personal. When it comes to marketing, we think of social media and local word of mouth. However, Google uses algorithms […]

Filed Under: Advertising, Blog, Branding, Facebook Advertising, General Business, SEO/SEM

Branding in today’s distracted world

September 20, 2018 By gdcadmin

Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a […]

Filed Under: Advertising, Blog, Blogging, Branding, Facebook, Facebook Advertising, LinkedIn, Pinterest, Social Media, Twitter, Web Design, YouTube

What to put in a newsletter

September 21, 2017 By gdcadmin

Newsletters are a great way to your keep subscribers informed about your business and your brand. Numerous studies find that email is still an effective and profitable way of communicating with customers while bringing in new business. The big things we want our newsletters to achieve are: have it opened, make a connection and encourage […]

Filed Under: Blog, Newsletters / eMail Marketing

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