The idea of working from home always seemed like a casual approach to work mainly utilized for freelancers and stay-at-home parents. It was not what many of us had planned to do but here we are mustering through another pandemic year. Working in your pj’s with no commute time in the space you live in does have … Read more
We live in a very busy online world. Now that Covid-19 has been going on for over a year, spending time online has increased exponentially. Right now, being online is convenient and safe so we can reduce our risk of Covid-19. When folks go to purchase items online, they search for testimonials, opinions and reviews. … Read more
We hear a lot about marketing regularly online. We know it’s important. What we are not always told is that it’s not an automatic fix. Self-promotion is more than just telling people what you do and what you sell. It’s about building interest, building a community, and building a better conversation about the value you … Read more
Social media moves fast so it’s important to make the right impression quickly. Biographies are very important. They are often the first thing people look at when they go to your media. The wrong tone, the wrong words, or a lack of information can work against you. Some of the usual biography issues are: They … Read more
One of the greatest things about a new year is that it gives us a chance to reset and refresh. Now is a great time to update your social media, your website, and even your home workspace. The holidays are over so it’s time to get back to work. Here are some ideas to start off … Read more
Right now is a good time to wrap up the year 2020 and throw it swiftly to the curb. We are done! We all want a speedy end to “the year that wasn’t” while moving into a much happier new year. Let’s summarize the year 2020: a worldwide virus that affected everyone on some level, … Read more
Marketing on social media is a delicate balance of promoting your business and engaging with your customers. We need to promote what we do but sometimes we also want to share relevant news. But sometimes this news is not always what we think it is. Social media is riddled with fake news and this is … Read more
Fall is here and that makes it a good time to look at your marketing efforts. During this time, you can get a jump-start on the busier selling times such as Black Friday and Christmas. All this housekeeping will help your promotions and future sales. These efforts include marketing that you do online, in-person, and … Read more
If you want to be found locally, it’s important that you set up a Google My Business page. It’s an easy-to-use tool that helps businesses with a physical location to manage how they appear in Google searches and Google maps. Google My Business makes it easier for customers to find your physical location, your website, and … Read more
I’m going to start off by channeling Marie Kondo here: Does your website bring you joy? Does the spring cleaning bug have you in its grasp? Having your website redesigned can feel like a huge challenge, but remember you are not starting from scratch. In the grand scheme of all things design related, you … Read more