When you spend time writing and adding content to your website or blog, you want that effort to pay off. It makes sense that if people can’t find your content they can’t read it, use it or share it with others. SEO, or Search Engine Optimization, is the process of fine-tuning your website so you rank … Read more
There’s no doubt that having a blog is beneficial to any business. A blog is a fantastic place to find new customers by offering them useful information, tips, product and service articles. It shows customers why they should do business with you and not your competitors. However, once you have made the decision to start a … Read more
If you want to keep your audience coming back again and again to your website, then you want to provide long lasting content that stands out from the rest online. You can do this by creating evergreen content. Why is it called evergreen content? Evergreen content is considered sustainable and lasting just like evergreen trees that … Read more
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, … Read more
Anytime we have an opportunity to share our ideas and expertise, it is definitely something we should take advantage of. Blogging is not only a popular pastime for some, it’s also a way to communicate on a broader and expert level with our customers. It’s said by many that writing is hard. Yes, it’s true … Read more
SEO (Search engine optimization) is a continual process that is never a one-time event. It’s your silent online partner that you need to hang out with often. SEO is a forever evolving process because the market, the competition, and search engines are constantly changing over time. If you are in business, you must embrace these … Read more
1. Be Consistent A good rule of thumb is to post to your blog regularly if you want to reach a wide, steady audience. Blogs that update their content on a regular basis are more likely to get crawled by Google. One way to help yourself accomplish this is to set up a blogging schedule to … Read more
If you are curious about the benefits of SEO, then you’re already on the right path. SEO is an interesting and very beneficial marketing tool. As you know, the internet is an infinite information portal. It’s not enough just to have a website and a web presence, you have to stand out too. SEO can push the … Read more