They say your website has 5 to 10 seconds to make a good impression. To keep that impression going, it’s important to have a visually attractive home page featuring great content. Your home page is where you create the most impact on your audience. Remember, if you are redesigning the look of your page, to make sure it … Read more
It doesn’t matter what the calendar says, it never too early – or too late – to prepare your online commerce site for all the upcoming holiday selling seasons. Here are some seasonal holidays to focus on: Christmas New Years Valentines day St. Patricks day Halloween Thanksgiving Easter Here are some tips to get you started: … Read more
Like all things in life, it’s good to know the pros and cons of something before we add it to our business promotion. What works for one will not always work for someone else. Since social media does not come with an off switch, we need to make sure we are spending our time productively … Read more
Designing websites and marketing materials can take is a lot of work and planning. This is why we hire experts for the job. A graphic designer’s expertise is to create well-designed logos, promotional materials, and web pages that showcase your company’s personality. When you hire a designer you want to make sure it’s a great … Read more
Remember the book 1984 by George Orwell? The premise was that we are constantly being watched and there was a total end of privacy. We now live in an age where many of us can relate to this situation. Social media today is starting to feel as if there are too many eyes and ears are on everything … Read more
You don’t need to be a huge corporation like Nike or Starbucks to have a brand that stands out. Even the smallest companies can create a memorable presence online and off. What is Branding? Branding іѕ the steady process оf promoting your company so it will be а recognized and well-respected name in thе market. … Read more
If you want to build an audience for your business social media sites, you’ve got to share great information. It helps to be consistent, conscientious and kind. Don’t forget to show the real you and humor in your posts too – people love to get to know the people behind the business. Here are some tips … Read more
Search Engine Optimization (SEO) is a very important tool to help promote your business worldwide and locally. Many businesses often to forget to focus locally because we often think too big. Thinking big is never a bad thing, however, some businesses think so big that they forget to promote themselves where they are located. Try … Read more
Here is another simple thing to scratch off your business to-do list: set up a professional email address. It’s all about building your brand and helping you stand out from the rest. Many small businesses said that they feel branded email helps them look more credible. If you want your business email to be read and responded to, … Read more
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, … Read more