In the early days of social media, posting online was seen as a passing fad to catch up with old friends and to share photos of your latest trip. Since then, social media has come a long way with over 2.3 billion (and counting) active users that make it a very valuable marketing tool. Despite […]
The importance of colour in branding
“Colour is a creative element, not a trimming.” – Piet Zwart Pick a colour but not just any colour for your marketing. Colours definitely play an important conscious and unconscious role in purchasing decisions. Certain colours have a huge psychological impact on people’s behavior, emotions and buying choices. Designers and marketers know the importance that colours […]
7 Ways Your Business Can Benefit From Regular Holiday Sales
Now that the Christmas season is over and the new year has begun, it’s time to start planning ahead for next 12 months — and thinking about what the next holiday sale can do for your business. Everyone loves a good sale. Your customers buy what they buy because it improves their life in some […]
What should you write about on your blog
When you consider adding a blog to your business, it’s important to think about what your audience will be interested in reading about. Persistence is key with blogging so it’s good to have a plan. It’s also important to tap into what you’re passionate about but don’t be afraid to add topics that are different […]
How to Rock Your Holiday Sales This Christmas
Christmas is around the corner so right now is a good time to get cracking on your holiday marketing. For business owners, the holiday season is an opportunity to create sales, deals, and promotions that your community will love. Here are some marketing tips to get your holiday sales rolling. 1. Set up a holiday […]
The importance of social media story telling
It’s true, we all love a good story. That’s why we should be taking advantage of this tried and true approach to your social media marketing. Advertising does not work the same way as it once did. Now our audience wants to feel connected to the brands and companies they support. From an audience’s perspective, […]
What to put in a newsletter
Newsletters are a great way to your keep subscribers informed about your business and your brand. Numerous studies find that email is still an effective and profitable way of communicating with customers while bringing in new business. The big things we want our newsletters to achieve are: have it opened, make a connection and encourage […]
What Does B2B Mean?
B2B is short for business to business. It is defined as a sales model that involves one business selling products or services to another business. This type of selling approach is a much different mindset than selling to consumers because B2B salespeople often sell to professional buyers who are trained to get the best possible […]
7 Tips to Having a Successful Email Newsletter Campaign
Newsletters have been an email staple for a very long time. Despite what many think, email is still the most powerful way to get in front of your audience. Newsletters definitely feel a lot more personal than endless social media posts. Obviously, we don’t want any newsletter going into a spam folder. When customers subscribe to […]
What are the benefits of working with a Boutique Agency?
It can be very tempting to choose a larger, well-known company to help with your business marketing needs. Big agencies do have their benefits. However, boutique agencies allow for more flexibility, a much more specialized approach plus a lower price tag. Boutique agencies come with an enthusiasm for the work while building client relationships. A boutique agency […]