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Blog

What is a call to action and how to make one

February 20, 2020 By gdcadmin

A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer.  Creating a great […]

Filed Under: Advertising, Blog, eCommerce, General Business, Newsletters / eMail Marketing, Web Design

Get Back to Basics this New Year

January 16, 2020 By gdcadmin

The New Year is here and it’s an exciting time if you are in business. It really does not need to be a year of repeating the same approaches, following the trends or bad advice from online gurus who get paid to tell us how to market ourselves. What we need this year is a […]

Filed Under: Blog, General Business, Social Media

What is opt-in marketing?

November 21, 2019 By gdcadmin

Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much […]

Filed Under: Advertising, Blog, Newsletters / eMail Marketing, Web Design

Website landing pages vs homepages

October 17, 2019 By gdcadmin

What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for […]

Filed Under: Advertising, Blog, Navigation, Web Design

Email is not dead. It’s grown up!

August 15, 2019 By gdcadmin

Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life.  The stats also say we check our emails at least 20 times a day. This suggests that email […]

Filed Under: Blog, General Business, Newsletters / eMail Marketing

Six Reasons to have a Mentor

July 18, 2019 By gdcadmin

“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.”  John C. Crosby Finding a good mentor is much more than just talking about business over coffee. It truly is the best buddy system a business could ask for. It’s a casual problem-solving relationship with a higher purpose. […]

Filed Under: Blog, General Business

10 Ways your company can give back to your community

June 20, 2019 By gdcadmin

Being in business is busy so it is easy to lose sight of what is right in front you: your community. Take a step back and take a look at how you can give back to your neighbourhood. We are not suggesting to break the bank but we do know that a little funding and some […]

Filed Under: Blog, General Business

9 ways to attract customers and keep them coming back!

May 16, 2019 By gdcadmin

1. Be real and be there If you own a business it helps to be there in person while getting involved. Too often business owners delegate all responsibilities to their employees and never really see the daily goings on at their company. They are losing out on the opportunity to build relationships with everyone who stops by. Customers […]

Filed Under: Advertising, Blog, General Business, Social Media

Why You Should Hire a Social Media Specialist

April 18, 2019 By gdcadmin

A social media specialist is a vital online collaborator that helps your company build your social media presence. You may ask why you would need one of these helpers since you already go online anyway. Here’s why you need one:  they can develop a social media strategy that saves you time while reaching a wider […]

Filed Under: Blog, Branding, Facebook, LinkedIn, Pinterest, Social Media, Twitter, YouTube

What to Remember When Posting Online

March 21, 2019 By gdcadmin

We live in a world where sharing anything is as easy as pressing a button. One would say it’s too easy that we often forget to think before we post. In the beginning, social media was a fun way to share information and connect with old friends. Now it’s the biggest habit we have that […]

Filed Under: Blog, Blogging, Facebook, General Business, LinkedIn, Online Reputation Management, Pinterest, Social Media, Twitter

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“StoreBuilder solved our problems”

We had tried about a dozen other ecommerce solutions prior to finding The GDC Group’s CanadaCart.ca. None of them handled Canadian taxes and shipping the way we needed it to be done, so we were thrilled to find that CanadaCart.ca’s StoreBuilder does it so easily! StoreBuilder solved our problems and we have been with The GDC Group ever since.
Paul and Krystyne SmithThe Ivy Keep

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