Every business owner approaches blogging differently. Many write daily, some blog once a week, and some only a few times a month. It all depends on what is important to you and what you have time to post. One thing is certain, creating consistency is key with your articles. Start by asking yourself these questions … Read more
If you are looking to add new original imagery to your marketing materials then why not consider hiring an illustrator? Here are a few great reasons why you should: It adds new life to your projects Traditionally most business promotion is accompanied with a lot of text and photographs. If you really want your marketing … Read more
Now that the Christmas rush is over and the decorations have been put away, it’s time to get organized. January and February are often the quiet months but that doesn’t mean it can’t be productive. The New Year is the time we look forward and the time we look back, so it helps to start … Read more
Many people equate the word boutique with a tiny fashion shop selling designer clothing. However, a boutique is actually defined as a company that provides a niche or specialty. This kind of agency is usually smaller than its competition and provides more customized personal services at a price that is more budget friendly than their … Read more
Dipping your toes into the waters of e-commerce does not have to be terrifying – or expensive. There is more than one way for your business to take advantage of online payments, and it is probably easier to do than you might expect. The idea of accepting payments online is appealing, but can also seem … Read more
David Goodale of Merchant Accounts.ca has put together a video that explains the components of an e-commerce transaction in great detail.
Traditionally online marketing has been a one-way conversation that advertises a product or service. Because of its one-way nature, this type of adverting does not work well in today’s new marketplace. Now your customers want a say about the services and products they support and buy. Folks online do not want to be sold or … Read more
If you want to keep your audience coming back again and again to your website, then you want to provide long lasting content that stands out from the rest online. You can do this by creating evergreen content. Why is it called evergreen content? Evergreen content is considered sustainable and lasting just like evergreen trees that … Read more
We all know we need a business plan, yet many business owners don’t realize a social media marketing plan is just as important. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple online marketing campaign in the space of a dedicated working day. It’s … Read more
If you’re considering starting a Pinterest page there are some tips you should follow to help you get started. Pinterest is a bookmarking web page that helps you discover and save creative ideas. Think of it as a really organized online bulletin board. Pinterest helps users find all kinds of ideas, tips, DIY information, tutorials, product … Read more