Newsletters have stood the test of time. The reason why is because they work! When a well-constructed newsletter is brimming with information nuggets your audience will look forward to getting it. Your newsletter is your place to shine. This kind of promotion helps you share news, tips, articles, products, and your expertise. It’s one of … Read more
Adding memes to your online marketing strategy is a great way to shake things up. They are everywhere online. Memes are easily digestible and offer a funny, sometimes biting, and entertaining take on the human experience. It’s a very easy marketing trend that many use. But seriously, who doesn’t like a good meme? Social media … Read more
We hear a lot about marketing regularly online. We know it’s important. What we are not always told is that it’s not an automatic fix. Self-promotion is more than just telling people what you do and what you sell. It’s about building interest, building a community, and building a better conversation about the value you … Read more
One of the greatest things about a new year is that it gives us a chance to reset and refresh. Now is a great time to update your social media, your website, and even your home workspace. The holidays are over so it’s time to get back to work. Here are some ideas to start off … Read more
A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer. Creating a great … Read more
Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much … Read more
Email is here to stay, according to the experts. We send more than 74 trillion emails a year. People send and receive billions of emails per day. Email is a steady and growing activity of everyday life. The stats also say we check our emails at least 20 times a day. This suggests that email … Read more
Newsletters are a great way to your keep subscribers informed about your business and your brand. Numerous studies find that email is still an effective and profitable way of communicating with customers while bringing in new business. The big things we want our newsletters to achieve are: have it opened, make a connection and encourage … Read more
Newsletters have been an email staple for a very long time. Despite what many think, email is still the most powerful way to get in front of your audience. Newsletters definitely feel a lot more personal than endless social media posts. Obviously, we don’t want any newsletter going into a spam folder. When customers subscribe to … Read more
Here is another simple thing to scratch off your business to-do list: set up a professional email address. It’s all about building your brand and helping you stand out from the rest. Many small businesses said that they feel branded email helps them look more credible. If you want your business email to be read and responded to, … Read more