There’s no doubt that Facebook is one of the most popular social media platforms available to us. If you have been thinking about promoting your business on Facebook, it helps to have a grasp on what is required to help get your page going. It doesn’t matter what size your business is, you should take the opportunity … Read more
SEO and social media are like good friends because where there’s one, you’ll find the other. Because of this buddy system, it affects the information you look for and the content you share. Search engines take all this into account when indexing content across the web. The social media we engage in gives marketing professionals … Read more
Every business owner approaches blogging differently. Many write daily, some blog once a week, and some only a few times a month. It all depends on what is important to you and what you have time to post. One thing is certain, creating consistency is key with your articles. Start by asking yourself these questions … Read more
Traditionally online marketing has been a one-way conversation that advertises a product or service. Because of its one-way nature, this type of adverting does not work well in today’s new marketplace. Now your customers want a say about the services and products they support and buy. Folks online do not want to be sold or … Read more
If you want to keep your audience coming back again and again to your website, then you want to provide long lasting content that stands out from the rest online. You can do this by creating evergreen content. Why is it called evergreen content? Evergreen content is considered sustainable and lasting just like evergreen trees that … Read more
We all know we need a business plan, yet many business owners don’t realize a social media marketing plan is just as important. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple online marketing campaign in the space of a dedicated working day. It’s … Read more
If you’re considering starting a Pinterest page there are some tips you should follow to help you get started. Pinterest is a bookmarking web page that helps you discover and save creative ideas. Think of it as a really organized online bulletin board. Pinterest helps users find all kinds of ideas, tips, DIY information, tutorials, product … Read more
Like all things in life, it’s good to know the pros and cons of something before we add it to our business promotion. What works for one will not always work for someone else. Since social media does not come with an off switch, we need to make sure we are spending our time productively … Read more
If you want to build an audience for your business social media sites, you’ve got to share great information. It helps to be consistent, conscientious and kind. Don’t forget to show the real you and humor in your posts too – people love to get to know the people behind the business. Here are some tips … Read more
With all the changing platforms and social media trends, it’s easy to feel like your business could be falling behind. To be an effective content marketer you need to adopt a documented content marketing strategy. Surprisingly, around 35% of marketers don’t have an actual working plan. To help you start to build a steady foundation, … Read more