You work very hard to improve your company’s products and services daily. Wouldn’t it be nice if all your hard work “clicked” with the right target audience? Quite simply, a value proposition is a statement that summarizes why your target audience should choose your business. All of this serves as a bridge between what your … Read more
Social media is important but having a website is even better. Websites are the biggest networking tool we have. We definitely spend too much time on social media and too little time promoting and updating our websites. Putting a good website together means being a good planner and part designer along with a good dose … Read more
I’m going to start off by channeling Marie Kondo here: Does your website bring you joy? Does the spring cleaning bug have you in its grasp? Having your website redesigned can feel like a huge challenge, but remember you are not starting from scratch. In the grand scheme of all things design related, you … Read more
A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer. Creating a great … Read more
Opt-in marketing is a form of permission advertising where your audience chooses to receive a formal follow-up communication from you. These opt-in choices are emails, offers, promotions, and newsletters. This is a perk or choice. The recipient is fully aware that he or she will get additional information at a later date, making it much … Read more
What is the best way to welcome visitors to your website? A home page with lots of info that serves as a gateway to a larger website? Or a targeted landing page that funnels traffic exactly where you need it? Home pages and landing pages have different purposes and focus on different audiences. Read on for … Read more
In today’s big busy mobile world, your website is no longer just an eye-catching design. Your website needs to be a functional marketing tool that adapts to new technologies with well-written content. Your business website is never finished: there are regular updates, SEO, updating content, adding articles, new products, new services, optimized for all devices … Read more
Marketing today is a big job in a very busy connected world. We are plugged in 24/7 but we can only absorb so much information. In reality, our attention spans are quite small. If you mix that with too many distractions, you have a big marketing challenge in front of you. Attention economics is a … Read more
We are told to never judge a book by it’s cover. However, this does not apply to web design. The first things we see are colours, shapes, layout, fonts, good visual balance, visual continuity and the white space. If it appeals to us, we will feel more compelled to stay and to return. There … Read more
It has become virtually impossible to shy away from having an online presence in order to promote your business and connect with customers. Furthermore, an increasing number of individuals are using smartphones worldwide for communicating, learning, and purchasing. To operate online, your team needs to have a killer mobile site to convert smartphone browsers into … Read more