Marketing on social media is a delicate balance of promoting your business and engaging with your customers. We need to promote what we do but sometimes we also want to share relevant news. But sometimes this news is not always what we think it is. Social media is riddled with fake news and this is … Read more
Fall is here and that makes it a good time to look at your marketing efforts. During this time, you can get a jump-start on the busier selling times such as Black Friday and Christmas. All this housekeeping will help your promotions and future sales. These efforts include marketing that you do online, in-person, and … Read more
If you want to be found locally, it’s important that you set up a Google My Business page. It’s an easy-to-use tool that helps businesses with a physical location to manage how they appear in Google searches and Google maps. Google My Business makes it easier for customers to find your physical location, your website, and … Read more
I’m going to start off by channeling Marie Kondo here: Does your website bring you joy? Does the spring cleaning bug have you in its grasp? Having your website redesigned can feel like a huge challenge, but remember you are not starting from scratch. In the grand scheme of all things design related, you … Read more
Do you need to take your existing business online? Restrictions due to COVID-19 are changing the way we run our companies. Right now is the best time to get started in e-commerce. E-commerce stands for electronic commerce. It is a way for people to buy products and services online. Quite simply, it is an online store. … Read more
Despite the ongoing Covid-19 pandemic, the public will always need goods and services as well as information. The big challenge we face is that it is not business as usual. Since we have no idea how long Covid-19 is going to play out or last, we have to change how we approach marketing and sales. … Read more
Spring is finally here so why not take the time to go over your social media accounts and clean them up? It’s as simple as updating all your accounts, deleting ones you no longer use and checking links and newsfeeds. To keep things looking fresh and inviting, it’s important to change things on a regular … Read more
Do you think it’s weird to Google yourself? It’s not! What you don’t know about your online reputation can hurt you. You are what a search engine says you are to those online. We are Googled each day by potential clients, the media, referral sources, and the list goes on. Your online reputation is important … Read more
A great call to action is a word, phrase or sentence that encourages your readers to respond to something you are promoting. Sometimes it can also be a pop-up, a button, a picture or a video. The purpose of a call to action is to convince your viewer to act on an offer. Creating a great … Read more
The New Year is here and it’s an exciting time if you are in business. It really does not need to be a year of repeating the same approaches, following the trends or bad advice from online gurus who get paid to tell us how to market ourselves. What we need this year is a … Read more